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Creative testing of the best processes

. Positioning. 

. Choose the country you want to test, or segment with a broader audience of similarity, to prevent targeting from overlapping with existing campaigns.

. Exclude this test market from other campaign campaigns 

. Prepare creatives that vary widely in style content 

. Test 5-10 images 

. Focus on content that resonates with the audience: highlighting core play, key features and unique features. 

. Use naming conventions to categorize images and track your ads by image type.

Creative test settings

Set up 1 group of creatives per ad group

(1) To ensure that each creative has equal impressions, specify 1 creative for each ad group.

(2) All ad settings targeting and ad-level attributes are consistent except for creatives to isolate the impact of creatives on your performance and performance metrics. Run A/B tests with user segmentation.

(3) Set your daily budget to at least $200, have a consistent budget for three sets of ads, and run your campaign for at least 3-4 days to collect reliable enough data.

Creative test cycle

1, analysis

Determine which creative concepts bring the most reasonable click-through rate, conversion rate, and CPI.

View interactions and monetize based on the type of creative to determine which concepts deliver the best return on investment.

2, expand

Determine which creative concepts bring the most reasonable click-through rate, conversion rate, and CPI.

View interactions and monetize based on the type of creative to determine which concepts deliver the best return on investment.

3, iteration

An iteration that drives a creative that performs well. If one concept has a constant click-through rate and the other brings a higher conversion rate, try developing creatives that combine the two concepts.

Repeat over and over again. Refresh your creatives every 2 to 3 weeks to maintain high click-through rates.

Subjective selection of material can lead to unstable advertising performance and wasted budgets. It is recommended that you test the best material step by step according to the creative framework of your ad.