Today, humans have entered the era of social media communication. If foreign trade enterprises want to do a good job of cross-border marketing, it is important not to ignore the huge commercial value generated by Facebook advertising, both for corporate branding and actual orders.

How to effectively use social media Facebook to help companies go to sea? Mastering the necessary marketing planning and deployment is essential. Here's a marketing strategy for people by running Facebook ads from self-built stations.

Why it's running: Facebook's ads are targeted and reach people accurately

Facebook ads are highly targeted and for different purposes, with Page Likes, Brand Awarness, Video Views, Website Conversions, Click to Website, Brand Awareness, Event Responses, Lead Generation, Offer, Claims Multiple ad formats, such as Page Post Engagement, are available.

The forms of advertising that are suitable for self-built sites are Website Conversions and Click to Website, both of which can be very effective in directing traffic to a website or a particular site page.

And Facebook ads provide a very powerful targeting system that allows marketers to target the right audience with location information, demographic data, interests, behaviors, contacts, and so on; Like Facebook's desktop and mobile, as well as Instagram's mobile.

In addition to being attractive to your own products and promotions, the audience you're targeting needs to be as clear and accurate as possible. The gradual clarity of the audience, in fact, also need to rely on the business to post user behavior feedback analysis. Especially in the early stages of advertising, or for some operations, it is necessary to test and analyze users.

Facebook is known to be a strong social platform with powerful networking algorithms. Both the user and the user's usage habits are very sticky. Therefore, the advertising information it pushes is based on the user's tags and attributes. For the business product audience accurate positioning is very important, related to the promotion effect of good or bad, but this is a long-term experience accumulation process, the speed is not up to.

For example, we do is fashion men's shoes, aimed at the pursuit of high-end brand fans, as well as some online shopping habits, consumer capacity of the audience, etc. , from these positioning can find the promotion of the user tags required. Among them, the promotion of the production of display pictures is closely related to this, beautiful at the same time, but also according to user attributes, to create some characteristics to attract users.

The first users Facebook added were to get attention, and Facebook tagged the initial addition of friends to its account. If you add some Southeast Asian users earlier, Facebook will assume that you are in the region and that all pushes will be relevant. Therefore, there will be an indelible impact on future ad delivery.

Before publishing a Facebook ad, marketers need to determine where their ads will run, then consider the timing of their target audience, try to post ads when their audience can browse Facebook, and the ad budget needs to be separated, not every day.

When setting up Facebook ad targeting, one question some marketers can't grasp is: Should the target audience for ads be as specific as possible or as widely as possible? In fact, there are two directions, specific and broad, and the marketer's choice of which direction should depend on their advertising purpose and the resources they have.

For example, a children's toy store in New York, which runs an Offer Claims ad, should target specific audiences that can target people who live near New York and are parents. Specific targeting means that marketers have very strict parameter settings, which can find the best audience for your ads. Of course, the number of this group may be small, and marketers can target population data or Facebook's Custom Audience System.

And a wide range of target audience targeting, mainly in the marketer does not know who the target audience is the situation. This approach can help them identify unfamiliar potential customers. For example, a large sports brand company that runs a Brand Awarness ad can target a broad audience that targets 18-65 year olds across the United States.

The two forms of ad targeting are not as good or bad, and Facebook's ad system helps marketers optimize ad results.

Before you invest in advertising, look at how the campaign you want to promote is performing. When an activity performs well, it needs to be marketed in conjunction with the campaign. For example, when there are a lot of people like and comment, and then advertising investment is the most ideal.

Activity participation is very important, let users participate, a good post campaign coupled with advertising, can achieve the effect of viral distribution.

In addition, you should use more media that are more acceptable to your audience, such as images and videos, in your Facebook promotions.

When inputs produce more than health, you can increase inputs. "When inputs and outputs are not proportional, they need to be optimized for reasons rather than blindly changing their inputs or product prices."

Brand effect is growing, but the growth of brand effect needs to be maintained and maintained. Ads push marketing content to target customer groups, and marketing content serves two centers: product center and value center. It is important for a brand to deliver quality products, but more importantly to deliver brand value to its target audience.

This delivery is starting with the brand's own voice, and then joining in the voices of more and more brand advocates, but here the brand's insistence on spreading cannot be stopped, because the audience needs to constantly accept new content and hear new voices.

Everyone's products are different, the target users are not the same, through their own advertising audience analysis, coupled with the accumulation of long experience, continuous optimization can find their leverage point.

(Article from: Hugo.com Author: PayPal Foreign Trade Gang)

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