The survey found that 16 percent of consumers buy an item because of Facebook ads

Recently, CivicScience surveyed 1,900 U.S. consumers to find their favorite websites and social networks.

Among many social media platforms, Facebook has the most influence on consumer buying decisions, but only 16 percent of U.S. consumers buy a product or service because of Facebook ads. Other social platforms are less influential. For example, only 1 percent of consumers said Snapchat ads influenced their purchasing decisions.

Instagram is the social network that has the biggest impact on consumer buying decisions, with 4 percent of respondents saying they bought an item after seeing an ad on Instagram. Twitter and Snapchat have little influence in this regard.

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The survey found that 16 percent of consumers buy an item because of Facebook ads

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