Previously, I've seen an article shared by Thomas Pruchinski, marketing director at LandingCube, about using Facebook ads to promote Amazon products.

Facebook ads are a powerful tool for Amazon's sellers: they can boost Amazon's sales and rankings, while building a group of avid fans for long-term success.

In addition, they are often the most cost-effective and scalable source of traffic outside of Amazon.

Combining Facebook's ads with a solid Amazon strategy may create a virtuous circle, but many sellers waste only ad spending and mis-set ads.

Why use Facebook ads to promote your Amazon products?

Facebook has more than 2 billion active users a month. In addition to its large user base, Facebook's ad targeting tools are complex. They allow you to show your ads to the people who are most likely to turn them into customers.

You can even show ads similar to those you've previously purchased on Amazon (similar audiences).

Today, Seller House is also talking about how to use LandingCube to advertise their Amazon products on Facebook, and sellers interested in learning and learning can study it.

What you need to do before you set up your Facebook ad

If your Amazon listing is not set up and optimized correctly, don't run Facebook ads, or you'll just waste your money.

First, make sure you do the following:

• Your listing copy has been greatly optimized for Amazon SEO and conversion.

• You have high-quality product photos and enhanced branded content.

• You're using Amazon's own Sponsored Products ads.

You want to make sure that the money you spend on Facebook ads works in the same way as the ads on Amazon. So if the ads on Amazon don't set up well, you won't get much benefit.

For example, some optimization information for the following figure:

Many Amazon sellers make the big mistake of advertising on Facebook by attracting traffic directly to Amazon.

Why is this a problem?

In general, traffic conversions from Facebook are less likely than internal traffic from Amazon, which can reduce your seller's conversion rate.

There's no way to place a Facebook Pixel (to track conversions, build redirected audiences, etc.) or to collect contact information.

Essentially, doing so may reduce your chances of marketing success. You can't accurately track your Amazon Facebook ads and their impact on your audience.

You want to bring new leads to your sales channels from Facebook ads. You have to guide them to be your repeat customers over time.

For example, the following image of LandingCube as a sales channel:

If you don't have a sign-in page, you can't collect Pixels or email. So if they don't buy immediately after clicking on your ad, you'll lose the ability to get future touch points.

This particular model was developed by LandingCube, which provides sellers with a way to set up login pages for their Amazon products.

For more information, visit the LandingCube website:

https://landingcube.com/

 Amazon's login page allows you to:

• Collect e-mail (for future promotions, requests for reviews, etc.)

• Collect Pixel

• Distribute coupon codes to motivate sales

• Filter traffic so that those who arrive on Amazon or are more likely to buy, increasing sales speed and keyword rankings.

How to get contact information without a sign-in page:

Facebook Messenger is a way to stay in touch with customers. Messenger offers better interactive potential than the nearest email.

Seller House understands that LandingCube has added a Facebook Messenger integration to its platform that allows you to run promotions using Messenger bots

You can create a Facebook ad, open a conversation in Messenger and send coupons through Messenger without using the login page.

Faceook messenger ads:

This reduces friction and results in a much higher opening and click-through rate than e-mail.

Messenger sequences are even more powerful than e-mail when it it it came to collecting reviews, because you can ask them directly if they purchased the product.

If they have already purchased your product, please send it to the comments page.

One of the mistakes some sellers often make when they first learn how to promote Amazon products on Facebook is that they don't perform split tests.

They create an ad for an audience with a single image, copy, title, and so on.

For example, you can break up a Test Facebook ad by referring to the case in the following image:

Split the ad wizard for the comparison test:

https://www.facebook.com/business/help/1738164643098669 

No matter how well you think you understand your target customers, you can and should learn more.

You should use the data that Facebook ads accumulate over time to test different versions of your ads and target different audiences.

Don't just guess, keep an eye on the data.

In addition, Seller House warns sellers not to overtest, and sometimes sellers test too many variants of Amazon's Facebook ads, which can backfire.

Some sellers know they should test audiences, offers and ad variants, but they don't set up their ad campaigns to allow the correct A/B tests.

Split comparison tests can test different versions of ads to see which ad scenarios are best performing and to improve future ads. Such as the audience of the ad, the ad layout, or materials and so on.

The general test time is recommended for 3-14 days, if less than 3 days, the amount of data can be relatively small, testing longer than 14 days may result in the use of the budget.

The best way to create Facebook ads for Amazon 

More information about the audience you want to target, copy, and use your creatives, and how long your ads run depends on your campaign's offers/goals.

Amazon's most common ad campaign is high-discount promotions to boost keyword rankings.

Such an ad campaign should only run for 7-10 days.

Here are some example ads for this type of ad campaign:

The conversion price for this ad is less than $1 per article.

As you can see, it uses a simple image and a short, point-to-point copy. And importantly, replicas focus on benefits and values (not just products/features).

"A similar audience"You pick one from an existing list of customers or prospects and then tell Facebook to show ads to people who are similar to the people on the list.

"Layering similar audiences"You narrow down similar audiences based on other demographic, behavioral, or interest-based criteria.

The ad's audience is 1% of similar audiences from past Amazon customers, a percentage that has been narrowed down to parents with children and people interested in outdoor entertainment.

A smaller audience works well for some ad campaigns. For others, a wider audience works better. That's why it's best to always test some different audiences.

There are many different types of audiences to create. Similar audiences generally perform best compared to strict demographics, behaviors, and interest-based audiences. But that is not always the case.

Seller House recommends that you first create a similar audience from Amazon customer data.

You can test each other's audiences for:

• 1% of similar audiences (best matched to list)

• 2% of similar audiences

• 1% of similar audiences, layered with demographics/behaviors/interests.

• Strict demographics/behaviors/interests (basically ideal customer assumptions)

Run the same version of your ads for each audience to find better-performance ads.

For example, the data below show that similar audiences far outnumber those who don't respond. So the latter was shut down.

How do I create a custom and similar audience on Facebook to promote Amazon products?

You can refer to the video tutorial:

https://youtu.be/sQJm1BkeyuU

For more action, please refer to:

Play Facebook! To increase conversion rates for Amazon products, you need this guide

Summary: Facebook ads can be a great source of growth for sellers selling on Amazon. It provides access to a large user base in a very different way from Amazon's internal advertising.

Some of the tips above hope to help you reach a wider, more qualified audience, sell more on Amazon and boost your ranking.