Guo Yixuan from Zhongguancun 
Quantum Bits Report . . Public number QbitAI

Today, Google has taken an important step forward in regulating medical advertising.

They announced that stem cell therapy, cell therapy, gene therapy... These unproven, or unscientific, medical products cannot be advertised on Google.

Simply put, it's the liars who carry all sorts of medical banners that look so deepThe foreign version of the Putian Hospital, completely cut off the access to Google ads.

Google's New Deal

In Google's New Policy on Speculative and Experimental Medical Advertising, released today, it was made clear that Google prohibits the widespread promotion of unproven or experimental medical technologies, such as most stem cell therapies, cell therapies and gene therapies, and the sale of unscientific medical advertisements.

In addition, medical products that have been discovered by basic scientific research and have under conducted preliminary clinical trials but have not yet been formally certified in clinical trials are also prohibited.

Foreign people who have been ill and have invested in medicine, if they use Google to search for disease-related content, they do not have to worry about being cheated by medical advertisements in search engines.

Stem Cell Clinic, Foreign Edition of "Yutian Hospital"

In 2016, Cell published a study that said at least 351 clinics in the United States offer untested stem cell therapy.

Such clinics often claim to treat macular degeneration, amyotrophic lateral sclerosis, multiple sclerosis and degenerative lung disease, but in practice regulators have never approved such treatments.

In 2016, an elderly woman had her eyes injected with stem cells to treat macular degeneration, the Washington Post reported. Within weeks, the retina in her left eye had fallen off, and within a few months she was rapidly blind.

△ The victim, pictured in the Washington Post.

There were at least four patients with similar experiences.

Scammers and researchers distinguish between treatment

Now, those who are engaged in stem cell research, non-deceptive practitioners are also very supportive.

Deepak Srivastava, president of the International Association for Stem Cell Research, said: "Google's new policy of banning speculative drug advertising is urgently needed to curb the marketing of unproven medical products such as stem cell therapies, and this initiative is very welcome. Although stem cells have the potential to help us understand and treat a variety of diseases, most stem cell interventions are still experimental and can only be made available to patients in well-regulated clinical trials. "

He added that premature marketing and commercialization of unproven stem cell products threatens public health, reduces public confidence in biomedical research and undermines the development of new treatments.

In other words, nothing more than spitting grooves of this group of stem cell treatment fraudsters, the industry's water mixed up, so that the right stem cell researchers go out are embarrassed to say what they are doing.

As a result, Google's new policy is not one-size-fits-all, and there are still serious researchers in these unproven areas of medical technology, so advertising clinical trials that are explicitly used for research is allowed.

But it's also a global start, especially for search engines.

What do you think?

— Finish. —

Join the community Communicate with good people

The small program Full class AI learning tutorials

Quantum bits QbitAI Headline signing author

վ 'ᴗ' ի new developments in AI technology and products