Su Qiugui: The long-term benefits of Google's advertising
"Wow! Google ads click more than $3 at a time, so expensive, don't vote.
This is the direct reaction of most people.
Because any click, the cost is so high, will be burned si.
But do you know that, on average, seven ads, people remember this ad, sometimes not necessarily.
You should think that an ad can give you an inquiry, or even more outrageously, the customer automatically appears.
Let's figure it out.
If the average click of 3 dollars, 100 times, the total cost is 300 dollars, bring a small customer, bring you 10,000 RMB profits per year, you would not like to?
If the average click of 3 dollars, 1000 times, the total cost is 3000 dollars, bring a customer, bring you 100,000 RMB profits per year, would you like to?
If it were me, I would certainly like to, because as long as the business is done, at least this customer can create a few years of profit, which is a long-term benefit.
If you only think of investing in these costs, the customer's first transaction brought about by the profit comparison, it goes without saying, just for you a pity.
These are still suitable for cross-border e-commerce exports, but can only be applied to the country region's agents accurate population.
Google relative to Ali's customers, more high-end, relatively high quality requirements, the price is not as sensitive as Ali.
However, I believe that many foreign trade companies have been fooled by Google agents, advertising on Google, burning a lot of money.
I have also experienced, in 2012, I averaged in Google's monthly advertising costs between 15,000-20,000, when the agency fee is 30% commission, that is to say, top up 10,000, only 7000 is used in the ad click fee, advertising all the settings and management are their responsibility, only burn money, although you can make ends meet.
Later give up and their cooperation, open their own accounts, their own advertising, only pay the original 30% of the cost, you can get better than the original benefits.
But by then, I hadn't learned how to advertise marketing, and sell letters.
Only by believing in yourself, through the long-term accumulation of data and the steady control of industry rules, can you get more benefits, just as wealth needs to be accumulated over a long period of time.
A lot of things, to learn, in fact, it is not difficult, intentions, find the right person, or find the right master.
Here's a look at some of Google's ad delivery tips.
1, target precise target groups
Target your potential customer base by choosing a language and a country or region.
2, refine the key words in the advertisement
Enclose your keywords (words) in square brackets . . . . . . . . . . . . . . . . . . . . . . . . . . . For example, your ad will appear in front of users and minimize your ad spending only if the keywords typed by the queryer exactly match the keywords you enclose in square brackets (key phrases).
Look at the pictures as follows: How do you think you can improve them?
3, at the same time to test multiple ads
You typically need to test 2 or more ads at the same time. This method of testing is called A/B separation testing in the printing industry.
4, conversion operation
While Google tracks the click-through rate of each keyword ad on it, it doesn't track how many click-through rates actually translate into your return on investment (ROI).
5, advertising should contain target keywords
Include specific target keywords in your ad title and content. Google highlights the keywords in your ads that match your query.
6, the advertising chain to the matching landing page
The simplest definition of a landing page is "the page that the customer is brought into after pointing an ad", which is the first page that the customer visits. The page you enter for the first time is critical.Must need a single page to the precise group to do marketing methods (deal documents), which is the key to conversion rate。
In addition, the SEO optimization of this page matches the ads, the better the ranking, and the lower the click-through fee.
Marketing way, that is, marketing transaction documents, later have the opportunity to share in detail.
7, the use of attention-grabbing words to stimulate customer emotions and desire to buy the wording
Impressive and call-to-action language should be used in your ads to stimulate customer emotion (some sensationalism) and desire to buy. Examples such as "free," "cheap," "special offers," "limited-time offers," "high tricks," "tips," "enhanced," "free shipping" and so on
8, product marketing should have a unique selling point proposition
The most important product information passed to the target group must include specific commodity benefits;
1. Remove too common words from your ads
Words such as a, in, on, it, of, etc, etc, etc. are not necessary. As long as you don't absolutely need words, you can get them out of your ad to make sure that every word in your ad has a fair amount of gold.
2. Block people seeking free services or products from clicking on your ads
You can add the price of a product or service to the end of your ad to prevent those seeking a free service or product from the Web from clicking on your ad, thereby increasing unnecessary advertising overhead.
Now Google advertising will bring benefits than SEO natural ranking to come faster, come to the fierce, unless you are SEO master, natural ranking is your sustained source of profit. Now is also the era of SEM advertising, know how to use, very beneficial!!!
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