On April 21st Google announced that search results on Google's shopping tags would consist mainly of free product information.In other words, whether you're running Google Shopping ads or not, your product information has a chance to appear in Google Shopping search results.

The change, which is currently limited to the U.S. region, is expected to open widely by the end of the year. The news is good news for sellers who haven't run Google Shopping ads, but it also draws soul-searching from sellers who currently run Google Shopping Ads:Does paying google shopping ads make sense?

As Google's sea agent, we have been working closely with Google.Today,7 is here to explain Google's update, to answer this question, and to share information about how to display your products on Google Shopping.If you want to serve ads on Google Ads, please click on the text to read the original text to contact us!

It's not Google Shopping ads that are free to open

Many sellers confuse Google Shopping with Google Shopping ads. In the past, there was basically no difference between the two.

But starting with this update, Google Shopping pages have added free natural product search results, and paid Google Shopping ads will still appear in page search results and ad spaces at the top and bottom of Google Shopping pages.

You can check out the latest Google Shopping Search page, which shows free natural goods search results.

Natural goods search results

At the top/bottom of the page is a paid shopping ad display.

Paid shopping ads

To sum it up briefly, Google Shopping , Google Shopping Ads , and Natural Goods search results

Paying for Google Shopping ads still matters

Although free natural search results have been added to Google Shopping pages, paid shopping ads still appear at the top of prominent Google search results and at the top and bottom of Google Shopping pages.

In this way, paid Google Shopping ads remain important for cross-border e-commerce to obtain customers and orders.

It's also a great opportunity for sellers who are running Google shopping ads to further expand their reach. In addition to google shopping ads that are already running, people's product information at Google Merchant Center also appears on the Google Shopping's natural search results page.

Photo credit: Google Blog

How do I show my products on Google Shopping?

So how exactly do cross-border sellers display product information on Google Shopping?

If you're an existing user of Google Merchant Center and Google Shopping Ads and have joined the Surfaces across Google Program, you'll have the opportunity to show your product information for free in Google Shopping without additional action.

Other sellers want to participate, first of all you need to register as a Google Merchant Center user, you can check out the detailed registration instructions in its Help Center.Click on the end of the text to read the original text to contact us to become our customers, we will also provide detailed operational guidance Oh!

Google Merchant Center Help Center

Once you're registered, click "Grow" - "Manage programs" - "surfaces across Google" in the left navigation bar of Google Merchant Center

In addition, you can add items to your Product Feed to increase your exposure in Google Shopping search results.

If you want to show your product in a more visible, conversion- productive ad location, you're welcome to scan the QR code below to contact us to run Google Ads ads.

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At present, we have helped more than 200 cross-border e-commerce enterprises, more than 1500 cross-border e-commerce sites and more than 10 e-commerce APP successfully out to sea.

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