Industry conscience! Google Chrome is determined to hit out at web ads Media intelligence
According to People's Daily Online On June 2, the State Administration of Press, Publication, Radio and Television issued a Notice on Further Strengthening the Administration of the Creation and Broadcasting of Network Audiovisual Programs, which further requested the creation and broadcasting of Network Audiovisual Programs. The Notice states thatTV dramas or movies that fail censorship shall not be broadcast online as network dramas or online movies. The so-called "full version", "uncensed version", "uncensed version" and "deleted pieces" may not be disseminated in any form on any platform such as the Internet, radio and television. Entertainment reporting must not be based on hype scandal privacy bad deeds as a gimmick to win click-through rate.
As of the first half of 2017, the total number of screens in China has reached nearly 45,000, the number of advertising development accounted for about 60%, there is still a large room for expansion, pre-show advertising penetration rate quickly increased to drive the industry's business climate as the core factor.
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