How to reduce Facebook ads CPP to improve ROAS

The real power of participation

In the long run,The more engaged your ads are, the easier it is to expand them.While we can get some engagement from conversion campaigns, it's not going to be a lot, and it's going to take some time.

So to speed up the process, we can run a "engagement" campaign while running a conversion campaign. We want Facebook to attract as many likes, comments and shares as possible.

So once you've identified the best ads, you can run interactive campaigns. Ensure that there is a wide range of interests related to the products we want to promote. If you can't find a hobby, you can overlay a wider range of interests and use them to reach the size of 10M plus. A large audience will give us a lower cost per thousand impressions and a lower cost per engagement.

It's important to note that this campaign is inevitable. But if we take the big picture into account, it will be of great help to us. This will lose money on this particular campaign, but it will help us make more money on all other campaigns.

Create interactive campaigns for winning ads

If you don't have a small budget, you can start at $5 a day, but if you have a budget, you can start at $30 a day to get more engagement opportunities faster. After you see 1K plus sharing or commenting, you can reduce your budget to $20 per day and then to $10 per day.

Here's how to optimize your campaign:

As mentioned earlier, the daily budget is $5.

Set a start date and make sure your campaign starts in the morning in the target country.

For audiences and locations, select People who live in this location and all countries shipped using ePacket. You probably won't get any purchases from this campaign, but if you want to make sure you can ship, you can use the ePacket option.

As for age, the age can be kept between 18 and 65 years of age, while the sex is retained in its entirety.

Select English (all) in the Language section.

For detailed positioning, you can choose anything to use in the initial test. Just make sure it's extensive and relevant to your product.

Location - Choose mobile and Facebook feeds

Next, get the post ID from the winning post, copy/paste it to Use Existing Posts, and the old post will appear in the ad preview on the right.

Get a lower cost per thousand impressions

Facebook likes pages that are liked every day, are active, and have a lot of natural interactions, and Facebook rewards those pages for reducing ad CPM. So all we have to do is post interactive posts on the fan page every day, which can be anything, images related to our products, user reviews, or pictures with text and emojis.

Schedule a series of posts at the same time and make sure you post them once a day. You can also run the Like Pages campaign for this page and your actual store page. We can only run redirect ads for store pages, but when people see a page with thousands of likes, user engagement and conversion rates are better.

Therefore, after you create a Like Page campaign, you can create ad groups using the same settings as in the Engagement campaign. The only difference is the location, we can choose the automatic layout.

For ad images, simply use the photo used for the cover image or any photo associated with the lichi. For ad documents, even if it's just a "like the web" campaign, be sure to use a call-to-action term such as "Click the like button below!". With this strategy, you may only get 10 cents per Like, and you can even get Like at a lower price if you prefer.

As far as your store page is concerned, you can use the same images and documents as well as targeting, which should enable you to get the same results. After all, you don't have to worry about who likes your page, you just want to get as much like as possible.

Improve customer feedback scores

In order to ensure that users have a good shopping experience when shopping on Facebook, Facebook collects user feedback from people who click on Facebook ads to complete their purchases, which is the Facebook Customer Feedback Score. Facebook's official explanation for this is two: one is to build trusted connections between people and businesses, and the other is to let customers guide you forward.

What exactly does the customer feedback score mean on Facebook:

4 to 5 points: Most customers who received good customer feedback gave positive feedback on their shopping experience.

3 to 4 points: Customer feedback is generally at the same level as other e-commerce vendors that sell items through Facebook ads.

2 to 3 points: Customer feedback is poor Your customer feedback score is close to the level of penalty for delivery. Penalties mean you'll pay more for ads and have fewer reach.

1 to 2 points: Punished ads are spent, spending increases, and reach decreases.

0 to 1 points: Deactivation of the ad feature This page can no longer run Facebook ads because customer feedback is extremely poor.

Three suggestions for improving customer feedback scores

Since customer feedback scores are so important, you can use these methods to improve once you're notified that your ad may be running less because of negative feedback.

1. Adjust the items in the advertisement to promote only the items you can trust.

This can largely avoid the promotion of goods do not match, below the psychological expectations of the user, so that customers see and get, after all, trustworthy goods are much better than a wide range of goods. If you want to do this, you can set filtering rules internally for products on the site to reduce promotional items.

2, reasonable management of customer expectations

For the customer's expectations, you can buy goods from foreign users to consider the most five factors to carry out a comprehensive upgrade:

Transparency.
Product authenticity
The privacy of the transaction
Price competitiveness
Shipping guarantee (easy return and exchange and reasonable time of delivery)

If it really can't meet the needs of users, it is recommended to be honest. For example, if your time zone and customers are very different, clearly tell him how long it will take to reply, such as logistics recent problems, timely synchronization to your customers. If instant communication is not available, it can be marked directly on the product details page.

3, real and real

Images, videos, and all other creatives should accurately reflect the content sold. The details page ensures that the dimensions, materials, etc. of the product can be accurately displayed and explained. If you're selling clothing, make sure you've designed a size suggestion chart that works for the country you're selling (for example, the UK size may be different from china's). If you purchase goods from a supplier, make sure you guarantee the quality of the goods and follow the instructions on your website and advertising to deliver them on time.

That is, focus on the following three points:

An accurate description
The image shows the details
Real buyer reviews

Consider ensuring true value and product quality, so that it is easier to produce a steady stream of old customers, so that customer feedback scores continue to rise, to achieve long-term profitability.

Last words：

Previously also said that e-commerce is the last to play the product supply chain, any burst of money is not long-term, Facebook learned a variety of techniques to do nothing to finally return to the user experience.

How to reduce Facebook ads CPP to improve ROAS

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How to reduce Facebook ads CPP to improve ROAS

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