When there is a high correlation score, the cost of conversions and clicks is low.

The best time to check relevance scores is when the ad promotes 48 years old, or when the ad has at least 2000 impressions.

If the relevance score is very low or even 1, you need to pause the ad and fix it:

Change your audience

Add a discount

Modify the document

When you run your ads using the previous method, you'll get enough data and information, and you'll need to analyze your ad reports to find your most valuable audience.

By using the breakdown menu, you can find the following:

What age users are converting;

Where is the most valuable user's geographic location;

What equipment or system is used by the most valuable user;

Note: It is best to refer to the data after more than 500 conversions, otherwise the randomness is too high and will have an impact on the accuracy of the results.

According to AdEspresso, the Cost per click difference between FB's different places can be as much as 550%.

However, a cheap cost per click does not represent a cheap cost per conversion.

So when measuring an ad, don't be fooled by cost per click or cost per view, you need to measure cost per result.

Your ads aren't valuable 24 hours a day, seven days a week.

Check your FB ad report and see what day and when you get the results. With this, you can set the time for your ads to run only for valuable periods of time.

If you set your budget too low and then divide your ad audience into groups, it can have a big impact on coverage. FB can't help you optimize your ads without the right data.

Instead of creating many different ads and then targeting similar audiences, create one or two ads and do A/B Test, and test only one element at a time.