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7 great examples of Facebook ads and why they catch the eye

I can't stand online advertising,As a shrewd online consumer, there are few situations where I don't know where to buy anything before I start shopping. Of course, I may sometimes be guided to buy by a capable retailer I don't know, but in general, I know where to shop long before I sit down to browse the web. At its root, most online ads look cheap, vibe-destroying, or misleading - and that's why I pay little attention to them (which, of course, means when I don't use an ad blocker).

Facebook ads, however, do a better job of institing me than anything else. I often see ads that are not only visually appealing, but also closely related to my interests. They often provide what I'm most interested in, or that's directly related to what I'm considering buying. This makes them more attractive and effective. In today's post, we'll look at some of the best examples of Facebook ads I can find. We'll look at what makes them so effective and how to make your own Facebook ads more appealing. When you finish reading this article, you'll have ideas to apply to your own activities (even if you've just learned how to advertise on Facebook!). )

Facebook Ad Example s1: Slack Software

In another recent post, I praised Slack for how its APP cleverly uses its value proposition, and the company's Facebook ads are equally appealing

(Slack's "Make Work More Effective" Facebook Ads)

This ad appeared in my news feed a few days ago and immediately caught my attention. It's a generally accepted fact that almost everyone hates pointless meetings, and this simple and efficient illustration that illustrates the feeling of reducing the number of meetings by 25% immediately illustrates the powerful appeal of Slack as a communications platform.

In addition, the ad is fun to make the most of Internet terms and images (i.e., pattern-style unicorn images) to make its products more relevant.CTA also applies to this ad, because requiring users to register based only on this information may not be the most effective policy.

Overall, this is a good example of how to promote work-centric communication tools in a major personal social media environment, and how even the most operational products or applications can look more "interesting."

You can learn from this Facebook ad

1, make advertising ideas/images imaginative

2. Consider whether a lively, memorable slogan (i.e., "Make work more effective" (s)" is appropriate for your ad

Example of Facebook Ads: Google

"Google knows very little about online advertising" is probably the most modest thing I've ever written. With that in mind, it's not surprising that Google's Facebook ads are appealing even to those who are only interested in the product.

(Google's "Build The Next" Facebook ad)

The advertisement is done correctly in many ways. First, the visual continuity between this ad and other Google/Alphabet brands is seamless and reinforces the brand behind it, and it reflects the importance of the Facebook landing page that we discuss in more depth below.

Second, the ad cleverly uses simple and flexible verbs combined with ambitious language to mobilize excitement about the product, its cloud computing platform. Google could have chosen any other number and variety of features on the platform to advertise, such as speed or security, but chose to emphasize "build the next one" as a gimmick to make ads more attractive and help visitors see what they can do with the platform -- an important first step for any ad

Third, the color of the advertisement is also worth mentioning. Vivid primary blue not only visually matches Facebook's own blue tone, but also reinforces the emotional impact that blue itself represents, including trust and stability (which is why blue is so common in large technology companies).

Of course, the targeting of this ad is a bit biased, because I'm just using programmers as a hobby, and I'm not a professional developer looking for a cloud platform between technology and technology. But overall, Google uses the ad to reveal what it's trying to say.

You can learn from this Facebook ad

1 Use flexible verbs in text

2 Try a simple, bold, underlying color design

3 Try financial incentives

Facebook Ad Examples: A-E, Bates Motel

Timely holidays are a great opportunity to launch themed Facebook ad campaigns, but many businesses ignore the creative aspects of these campaigns. Their ads are either boring and easy to forget, or they're poorly quoted, or their messages are completely out of tune (think, for example, social media campaigns that try to take advantage of celebrity deaths).

(The "Bates Motel" Facebook ad for A.E.)

This advertisement is done correctly on many levels. First, it implicitly refers to Norman Bates's morbid devotion to his mother, a vital pop culture element of psychology, even if those who haven't seen the show are familiar with it. This subtle reference not only "softens" the ad to make it more approachable, but also fits perfectly into the creepy tone and style implied by the ad.

When it comes to the creative nature of the ad, A.E. has chosen a more common but effective Mother's Day greeting card-style visual with a handwritten message from Norman to his beloved mother. Given that on Mother's Day, the user's news program may highlight Mother's Day messages in particular, the ad is ideal for organic messages that users may see.

There's no doubt that entertainment sites like A.E. often have bigger creative budgets for advertising. However, this doesn't mean you can't apply these techniques in your seasonal and holiday advertising campaigns. Can you consider making your campaign innovative from another perspective during a popular holiday season? There are other ways to focus on your business when it comes to proper quarterly messagingunique sales proposition?

Take a little out of the many ideas from the A-E and think carefully about your ad ideas for a time-sensitive advertising campaign.

You can learn from this Facebook ad

1 If executed well, references to popular culture nouns can be very effective

2 Add a short, memorable label to encourage social promotion of seasonal events/sales

3 Conduct a competitive intelligence study of competitors' seasonal advertising and ask if there are any missed opportunities to stand out from the crowd

Facebook Ad Example s4: Dollar Shave Club

The men's beauty industry is a billion-dollar business (estimated to bring in about $21 billion this year alone), which is a tough market for companies that offer men's beauty products. However, that hasn't stopped Dolar Shave Club, one of the industry's biggest players, from standing out in an increasingly crowded market.

(Dollar Shave Club's "Smarter Way to Shave" Facebook Ad)

The clever thing about this ad is that it doesn't try to start with gender-specific ads favored by other shaving companies, but rather to reach a completely different audience - that is, women - to highlight its products.

The ad mocks other beauty products companies and hints at a progressive attitude in the first two sentences, which directly distinguishes itself from companies such as Gillette, which at the time began to slowly take over the growing dominance of the Doll Shave Club in the evolving beauty market, which produces specific products that are very gender-specific in line with typical norms (such as the "pink" shaver that advertises.

This allows existing product ranges to reach a wide audience without introducing any new products and shapes dollar Shave Club as an enterprising, forward-thinking company that adapts to changing social values. These two elements alone are a good example of how ads best describe brands and introduce popular product lines to new groups and audiences. It's amazing, to say the least.

You can learn from this Facebook ad

1 Utilizing inclusive brand value can be a major selling point and a key differentiation factor

2 Check your targeting settings and major audiences - is there a way to reach an existing product line to a whole new audience?

3 After this study, look at your buyer role - do they really represent your ideal customer, or do you inadvertently overlook potentially valuable audiences?

Examples of Facebook ads＃5：Shopify

Shopify is another brand I've shown in previous posts, but its Facebook ads are representative of the appeal and show a keen understanding of the core groups and target markets of the business. Take a look at this ad that appeared in the April Facebook news summary:

(Shopify's "Sell Your Crafts" Facebook ad)

        Shopify understands that many potential users have never considered making money from their hobbies or craft products or opening their own e-commerce stores. However, that's why the ad is so compelling.Shopify knows its audience, and this first appears, with this attractive positioning of e-commerce technology retailers came into being

Imagine - people who have been making scarves for years, their family and friends are always telling them, "You should sell these!" You can make a lot of money! "And when you see this ad, you're deciding, "You know what? I should have sold my scarf! "Before they reflected, just for a moment of reflection, they had purchased Shopify's information and might start exploring and using the platform. (Check out my posts about sellers and other craft marketing strategies on Etsy, a craft sales website, to learn more about how to start such marketing.)Information.

Inspirational language and information are a common theme in Shopify's Facebook ads. Take a look at this example:

(Shopify's "Create Your Store" Facebook ad)

Shopify has once again demonstrated a keen understanding of its target audience and how to leverage itThe visual features of Facebook ads to create clean, a simple and compelling advertising experience. And the ad presents potential e-commerce store owners with a question they might have asked themselves before, making it a very tempting proposal

The above advertisement is not very clear. For me, the link between "meeting your needs" and running an e-commerce business is not obvious, but in general, it's another good example of how Facebook's visual advertising can adapt well to user news pushes, achieve great results with motivational language, and how brand continuity that remains in all kinds of ads is so compelling and effective.

You can learn from this Facebook ad

1 Use an inspiring language of information to bring expectations to users and make them jump on the test -- think about how your product or service can help them become who they want to be.

2 Ask questions in your ad with the customer's tone and perspective

3 Think about the visuals you want your ads to have - clean and minimalist? Or colorful and vibrant?

Example of a Facebook ad: Heal

Despite the amazing technological advances in modern medicine, it is still notoriously foolish to actually go to the doctor. Even routine check-up appointments can quickly kill the entire afternoon. That's why Heal, a Los Angeles-based startup, is starting to change the way we see our doctors

(Heal's "Give You a Great Doctor" Facebook ad)

The Health app ad aboveIts logo is emphasized in almost every section.The text above the image immediately explains what Health is, while the image itself adds to the audience's trust through a friendly, approachable image (featuring a smiling doctor in a Heal lab coat) and the most prominent position in the middle, the famous ABC commentary

The text above the image may seem overlooked, but the ad cleverly uses the word "discovery" to bring a sense of trickery, suggesting that users can experience potential satisfaction by using the app. In addition, it makes it clear that Health services operate on demand and are closely in line with customer expectations for convenience, a model that is rapidly becoming the norm for almost all service-oriented businesses. In the end, the ad isn't just about promising users to call a random doctor, it's about a good doctor, another subtle but compelling choice of words that contributes to the overall success of the ad

You can learn from this Facebook ad

1 Make customer pain points at the heart of your message

2 Use strong, easily identifiable signs of trust as much as possible

3 Revisit your text for opportunities to include more compelling language

Example of a Facebook ad: Athos

A few weeks ago, my wife bought me my first Fitbit as a gift, and from the moment I opened the package and saw it, I was fascinated by it. Like millions of others, I have become a staunch believer in the theory of "quantitative self", which makes Ados's ads so compelling.

(Image: Facebook Ad for Athos Smart Fitness Clothing)

Ad text is trustworthy, but heroism is what really market athos apps and "smart" clothing. At the same time as you see this image, even if you're only generally familiar with similar applications, Athos's role is pretty obvious. Screenshots of the APP itself may not have the same effect on the viewer, while the side-by-side of the two elements of the image produces a very intuitive image.

In other words, the ad is not perfect.Follow-up-inspired attention to fitbit trackersIt's a very compelling angle, but personally, I don't think the ad fully shows the relationship between the sales application and the actual clothing line. Even though it's a high-end image, it makes me more interested in the app and what it tracks than in the clothing itself, and that's before I start thinking about how the clothes look or fit.

But in general, it's still a great ad that shows how powerful it can be to use the right images in Facebook ads.

You can learn from this Facebook ad

1 Take a look at broader consumer trends to see if you can align your ads with successful products that are available on the market - even in other vertical industries

2 View the image of the ad separately, not the text - can the average user say what your product or service is without any explanatory instructions?

3 Consider investing in professional product/studio photography, especially if you are in a "lifestyle" business

Learn to create great Facebook ads

Hopefully, these good ad examples we've seen will give you ideas you can try in your own campaign, especially if your Facebook ads don't work, or if the next time you sneak a look at Facebook during work hours, at least give you something to browse. Yes, it's you - we know very well what you want to do.

By Dan Shewan

He is from the UNITED Kingdom, is a journalist and web content expert, and now lives and writes in New England. Dan's work has appeared in a variety of print and online publications, including the Guardian, The Daily Beast, Pacific Standard, The Independent, Maxwell's Internet Trends and more.

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