To see so much dry goods is to do bad advertising - the full guide to Google ads in 2019
This article is probably10,000 words, read about40 minutes
Long text warning! This article is a practical process and has a lot of chains, it is recommended to go to my blog to read. RELATED LINKS http://bit.ly/39m6iDb
Theoretical model: Funnel model AIDA-model (hierarchy of effects models or hierarchical models) This model was developed more than 100 years agoElias Lewis proposed.
Google Funnel Ad Model: A Google advertising strategy based on a sales funnel
3D Funnel Advertising Model: An advertising strategy based on a sales funnel
TOFU (TOF): A user at the top of a conversion funnel who has no awareness of the brand/product
MOFU (MOF): A user who transforms the middle layer of the funnel and interacts with an ad or website
BOFU (BOF): At the bottom of the conversion funnel, there have been purchases (add-ons, initiated checkouts, purchases).
For other relevant advertising terms, please inquire Overseas advertising glossary http://bit.ly/2NI0gDK
Desire (demand, desire)
Like /dislike (like/dislike)
Love/hate (love/hate, emotion)
Google ad users have a clear need; Facebook ad users do not have a clear need (impulsive consumption is the main)
Google ads are shown with competitor ads; Facebook is not;
Note: Google ads here do not include display and video ads
Shopify Stand-alone: Boutique e-commerce model
Google Advertising Account
Google shopping feed 插件 https://apps.shopify.com/google-shopping-feed
Google ads tags are installed on shopify and can get the following data:
AdWords optimized list
All visitors (Google Ads)
General visitors (Retail) (Google Ads)
Product viewers (Retail) (Google Ads)
Shopping cart abandoners (Retail) (Google Ads)
Past buyers (Retail) (Google Ads)
Similar to AdWords optimized list
Similar to All visitors (AdWords)
Similar to All Converters
1.1 Definition: Google advertising strategy based on the sales funnel model. At the heart of the sales funnel is user layering.
(3) Later through Facebook and Google (and Youtube) to achieve 100-channel funnel advertising model.
3.1.2 I classify google advertising important settings in 7 categories
Note: All seven categories contain content that can be found on Google. If you do not understand please checkSummary of Google Ad Types
ROAS is more than 50% profitable, and can create a large number of identical products (different first images) for shopping ads to occupy a large number of search impressions.
2) The budget increase depends on the average number of impressions per user (Avg. impr. freq. per user ), the budget must not be too high, to prevent the display too often.Avg. impr. freq. per user More than 10 times is not appropriate.
Campaign budget optimization: Guaranteed reach to all inbound users without specifically increasing or decreasing your budget.
Non-purchased users focus on promotions, increase trust to promote purchases;
Purchased users focus on identity, make them feel right (measure videos) and encourage user sharing activities.
Purchased users: Add new product recommendations (video or ad language New arrival)
It's hard to say, next time talk in detail about how to make a good material.
Are we really going to do our own brand name keywords?http://bit.ly/36X4FKP
Any questions can be left, there are questions must be answered.
Send to the author
Press and hold the QR code to transfer money to me
As a result of Apple's new rules, WeChat's iOS version of the appreciation feature has been turned off to support public numbers via QR code transfers.
Go to "Discovery" - "Take a look" browse "Friends are watching"
sent to have a look