One: Social media marketing
Social Media, also known as social media, social media, is a website and technology that allows people to write, share, evaluate, discuss, communicate with each other. Like Happy Net, Renren, QQ Space, Youku, Potatoes, Sina Weibo, etc. Marketing is the means of selling products to customers who need them. So social media marketing has two meanings, one is that these media marketing themselves, the other is that other companies use these media to market their own products.
Social media marketing is no stranger to words, for many enterprises, official microblogging, Renren home page and other social media has been a must-have for corporate marketing. However, surveys show that most companies don't have a clear social media marketing strategy, and precise marketing is even less likely.
(1) Precise positioning
First of all, enterprises should understand their own positioning and target groups, different social areas have different user group characteristics, enterprises must first according to their own positioning and customer base characteristics to judge and choose the social areas suitable for enterprises, where the customer base, where the enterprise should be.
(2) Comprehensive strategy
Marketing on social media isn't as simple as you think, building an account and sending out news isn't enough. From the establishment of account matrix, content planning, interactive feedback mechanism and crisis public relations, all need enterprises to carry out detailed analysis and planning. The establishment of a comprehensive marketing strategy, and long-term maintenance, will certainly bring value to the enterprise.
(3) Data monitoring and reporting
In addition, real-time monitoring and regular data analysis are essential. Businesses need to have a monitoring mechanism to serve and find issues of concern and related people. Which customers mention themselves on social networks? What do they think of the brand? Who cares about themselves and do they have a need to consume? Businesses need to find and give back. At the same time, regular reports and summaries are also the key to promote the socialization of enterprise marketing, the Information on the Internet is changing, the marketing strategy of enterprises should also be adapted to it. To be sure, most of the enterprise's social marketing is still very planned. The positioning of the brand and the choice of media conform to the brand characteristics. It should be noted that enterprises need to strengthen the establishment of monitoring and feedback mechanisms, or take technical means to support the implementation of precision marketing.
Two: self-media marketing
Since the media (We media) also known as "citizen media" into "personal media", refers to the private, civilian, universal, autonomous media, with modern, electronic means, to the non-specific majority or specific individuals to transmit normative and non-normative information of the new media. Its professional definition is that, after the general public has been strengthened by digital technology and connected to the global knowledge system, a way to begin to understand how the general public can provide and share their own facts and news. Since the media is a new type of media produced in the era of Web 2.0, the emphasis is on the participation of netizens. In short, the public is used to publish the events they have seen and heard.
Since the media common marketing platform has WeChat public number, micro-blog, knowledge, portal self-media (today's headlines, NetEase self-media, etc.), can reflect its particularity is "self". Compared with traditional media, self-media embodies the following characteristics:
Since the media age, everyone is a media person, is the producer and spreader of information content, the media is no longer high in the distant existence, so the personality of the self-media is very distinct.
Since the media is an all-round open system, to attract the participation of the whole people, everyone can become the publisher of information, the spreader,
Recipients, saying what they want to say, reporting what they see, has the characteristics of universalization
Traditional media are mostly disseminated through newspapers, radio, television, magazines and other media, and this communication is often one-way.
Since the media dissemination mode is very diverse, each platform focuses on the dissemination of content, methods are not the same, from the media communication channels more and more diverse.
With the advent of the mobile age, the dissemination of information has become both rapid and convenient. Since the media is based on the degree of popular participation, has
Traditional media in the speed and breadth of communication incomparable advantages, since the convenience of media communication is becoming more and more obvious.
Every success is not accidental, for the self-media, content is king, the article has depth, insight, naturally there will be fans to help spread. And marketing is also an auxiliary condition, so that there is the motivation to stick to it.