Play to socialize, can afford to sell! Tencent advertising fancy new play is here!
RecentlyTencent Advertising Invited to the 5th China Automotive Innovation Festival (CAIG)- New Traffic Gate Conference to share digital practices and ideas for innovative automotive marketing links. As a panoramic social gathering platform tailored for the automotive industry by Tencent advertising,"Car News"Not only won the annual innovation model of the General Assembly product affirmation, its Tencent platform-wide traffic as the base, the activation of brand private domain traffic to achieve accurate expansion, improve the efficiency of the operation and transformation of the product function has also been highly recognized by the participants on the scene.
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Tencent advertising deeply into the automotive industry for many years, with profound marketing insights and brand needs, to develop a real to meet the brand's rapid breakout, improve marketing effectiveness of the demand for products, in addition to having a multi-marketing service module, to help Southeast Automotive and Changan Oushan closer to the transaction link of the "car news", Buick also used the "sneak direct link" to quickly obtain real sales leads.Tencent advertising multi-marketing tools, from different demand for the brand to really open the whole link of marketing, promote sales speed up!
Facing the traditional automobile marketing link, brand content exposure and retention are not closely linked, Panorama Zhilian social gathering platform car xunda and constantly try to communicate with young audiences of the car brand Southeast Automotive in-depth cooperation, combined with new features of social traffic diversion and innovative online interactive entertainment to launch a new round of marketing activities.
Based on the young appeal of southeast automobile's new product DX5, car signal and QQ music in-depth cooperation, throughSmall program landing page music activity function and WeChat social traffic flow, in the WeChat small program seamlessly undertake QQ music sound pattern recognition activities and the national K song DX5 "My Sky" national singing contest social traffic, in addition to all-round display of model information, provide a one-click online consulting services, but also to help brands instantly collect high-intention clues, will participate in the activities of users into potential car buyers, create exposure and sales double income, open advertising exposure and back-end transformation of the music social marketing new chapter.
Unlike southeast car social marketing,Car Xunda is committed to help Changan Oshan X7 improve the full chain marketing potential, in the dealer service stage closer to the transaction, through the marketing all-link, the entire online purchase cycle to grasp and follow up with consumers, to help brands to boost new car sales.
In the face of Chang'an Oushan to shape the long-term ability of long-term customers, Tencent advertising for the brand developed a precise crowd targeting strategy, while linking more than 400 regional dealers nationwide, the use of car news and potential customers in the small program for instant communication, in the first time consumers have interest in car purchase to open one-on-one dealer consulting services, immediately follow up the progress of communication.Less than a month after Chang'an Oshan X7 went on sale, the company quickly collected nearly 20,000 leads for the brand, resulting in hundreds of new car deals.
For the direct demand of Buick ad collecters, Tencent advertising combined with WeChat friends circle action card advertising conversion button, the use of sneak direct link small program for the brand to build a bridge of communication, so that the brand in the advertising can directly communicate with potential customers, quickly gather real sales leads.
Tencent's advertising sneaker direct link tool guides consumer retention through the "Innovation Action Button" of friends circle advertising, to help Buick more than 200 dealers and sneak groups to open one-on-one communication and reservation services, open up efficient conversion of communication opportunities. Through the linkage of performance advertising and tools, Buick Anke flag in two days effective retention rate increased by 3.04 times, advertising interaction rate increased by 53%, to achieve the new car listed brand image and conversion of the dual needs of retention.
Whether it's music social marketing to impress young hipsters or sprinting new car sales, cars that cover the full-link service module of automotive marketing have the skills to help transform the effect. And for the brand to efficiently get customers of the sneak direct link, but also the brand easily open with the target audience instant communication is an indispensable and important tool.Tencent advertising through a multi-marketing tool, to help car brands through the front-end advertising exposure and back-end lead conversion of the complete link, into the new ecology of automotive marketing!
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