9 key points of B To B's foreign trade companies using social media marketing

We all know that social media is a very important asset in B2B marketing, and we learned that at social media exchanges, elites from all walks of life come together to discuss how to use social media to get accurate B2B customers. At the exchange, nine key points of B2B social media marketing were mentioned:

Find out who your audience is

Now posting content on social media, it's getting harder and harder for users to see it proactively. That means companies must step up their advocacy efforts and invest more resources in social media to be seen. But if you start by investing in the wrong direction, it won't help.

Know your audience and where to find them is the foundation on which to build your social media marketing.You need to identify your target audience from the start to create valuable content to engage them，

You also need to know which social media is the most active place for your target audienceIf they spend most of their time on LinkedIn, there's no point in spending time and money on Facebook.

Use paid ads in your social kit

Paid ads have become a major part of B2B social, and if you don't buy paid ads, your posts won't be noticed.

Investing money in your best content and pushing it to your target audience is a very important thing。 That's why marketers have to prove the value of social media to the board, because successful social media marketing requires some financial support.

Learn about the role of social media in your business

Social media can help marketers tap and develop their potential customersBut a common mistake and expectation here is that social media can complete the sales process. This leads to a low sense of accomplishment about social media, so we need to be clear from the start what role social media plays.

Be consistent and focus on your content

You need to stand out from the crowd in your industry, so you can't just post social messages occasionally. Of course, this also means that you can't post meaningless information. You should be for your customers, especiallyPeople at senior management levels provide rich and valuable information。

For example, youCan lead your target marketand not just discuss it so you canShape yourself into a thought leader。 So when choosing to publish content, it's not about writing what you want at random.

With social content aids like BuzzSumo or Sprout Social, you'll see what themes and formats are most appealing. Social media is a great platform to get feedback early in the campaign that guides your content and lets you know what your target group wants to see most.

Learn about the future of the business you work with

The best bait for B2B executives to get them to pay attention to you isThe published information provides real and valuable information。 This means that when someone else posts real-time information about the current, you need to publish valuable information about the future, possibly industry-oriented.

Executives are a true trusted resource network, so you need to make yourself a part of it.Learn about the future direction of the business you work with and post valuable information about the future direction of these areas, and more。 Sharing this information will give you many opportunities and expand your reach to build a thriving brand community.

Your inner community is as important as your external community

When your inner community is busy with their own projects, it's hard to get them involved and forward your content. However, this can give you a big boost in your influence.

Explain the goals and key markets of social media activities to your colleagues and stress the importance of their participation. If it touches on their work topics, team members are more likely to share content. There's another great way to get people to pay attention to your latest social contentSimplify the process with weekly email marketing, with links attached。

Give good goals and analytical reports to evaluate and measure

At the beginning of social media marketing, the results may not be ideal, but as your social media activity increases, your social media position will be consolidated. The business community is a great place to gather feedback, andUse the analysis toolCan help you analyze where users are from and how they find you. It is important that you have set the right goals so that you can measure your results against your desired goals.

B2B's audience is also human

To increase the interest of your B2B audience at a human level, that means you need itCreate more personalized content(Internal communities are also important) - this will resonate with some people. This, in turn, will prompt you to focus on what you like more and hopefully increase your potential interaction rate.

Don't worry about the best time to post on social media

There's a lot of analysis to study when it's best to post content on social media. Interaction tends to increase on commuter roads and at lunchtime. But there's always a place in the world where it's 5 p.m., so if you're posting news around the world, don't worry about when it's appropriate - if your content is valuable enough, it's going to be shared and seen.

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