Foreign outbreak advertising creative reward
When we enjoy the May Day holiday, foreign friends are still in the fear of being dominated by the new coronavirus, foreign brands are also greatly affected, had to adjust advertising marketing strategy to face the impact of the epidemic.
Around the common theme of the epidemic, the creative style of different brands can be said to have their own, I put the foreign creative cases of the epidemic into APP thematic content, and from which to pick out four more representative cases, together to see how the brand in the face of the epidemic performance:
(For more foreign outbreak case topics, please scan the QR code at the bottom of the article to view)
Berwick's paper work, gone
In this special period, the most indispensable thing in advertising is moving. This advertising film "One Team" of the United American Red Cross can be said to be the representative work of many cases of concern, pun-meaning text cleverly linked the game and the outbreak, both to express the cost of Sports Marketing originally donated to the front line of the outbreak and stadiums for the Red Cross blood donation, but also in this special period for people to send a firm and warm force to cross the difficulties.
This Bud's for the Blues, the Reds
and the Warriors
To blue, to red, more to courage
This Bud's for the Magic, the Athletics,
the Giants, and the Jazz
It's incredible, it's never going to stop
To the sticker, more to the optimist
This Bud's for the Trailblazers, the Braves,
the Yankees, and the Angels.
To the trailblazers, to the brave
To mortals, but also to angels
This Bud's for the home team
To every home
Behind every word in the case is a well-known American team:
The Blues represent both nurses in blue uniforms and St. Louis Blues st. Louis Blues, NHL (Ice Hockey).
The Reds represent both Red Cross staff in red uniforms and Cincinnati Reds team Cincinnati Reds, MLB (baseball).
The Warriors represent both the medical staff who are fighting on the front line and the Golden State Warriors, the NBA( basketball).
Burger King's success in achieving "knowledge payment"?!
What if my child plays games and doesn't study all day at home? Burger King broke the hearts of parents this time. To motivate students to take the initiative, Burger King has launched a "Knowledge Exchange Castle" campaign for 13- to 18-year-olds, launching a daily social platform with a range of subjects including math, chemistry, biology, computers, literature and more, and simply opening Burger King APP to enter the correct answer to redeem a free Fort, a limited number of times a day.
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