If you've been using Facebook ads for a while, you'll notice that not all ad groups are at the same level. In fact, the cost per click of your ad group can vary widely, and different audience targeting can result in more than 500% difference in CPC (cost per click).
Facebook's advertising performance is often unpredictable, and it's hard to say what caused facebook's ad performance to soar or plummet.
Low target audiences, incorrect bidding styles, off-season sales, ad fatigue, and more can all lead to poor performance in your Facebook ad group.

Step 1: Quick analysis

To improve your Facebook ad group's problems, you first need to understand how your campaign is performing - how each action affects your ad performance.
Quick analysis will help you gather all the information you need in the future. Get a complete understanding of the health of each campaign. You will also know what needs to be adjusted and how to do it.
Create a spreadsheet that includes the name of each ad group and the target audience information for each ad group.

Step 2: Check your campaigns for the last 30 days

Start by clarifying whether your Facebook campaign has had the desired effect. For example, the figure below shows a significant increase in cost-per-click (DTs) about 28 days ago.
This may mean that the audience is tired of seeing your ads, and Facebook has no new audience to offer you. Or maybe it's because you or your team made changes to your ad.

If you notice that your ads don't work as well as they did at the beginning, it's recommended that you do the following.
Add the information you observe to the spreadsheet you created (or create it now). The table needs to include the name of your ad group, the ad group, and the audience for each ad group.

Step 3: Check the frequency of your ads

People get tired when they see your ads too many times, which can seriously damage the effectiveness of your Facebook ads.
Use Facebook Ads Manager to see how often your ads are available.

If your ad frequency exceeds 3, you'll need to adjust your ad group's audience or change your creatives.

Step 4: Find the best and worst time to advertise

If you're new, you can schedule ads to run at certain times. You can also analyze ad group performance at different times of the day.
Sign in to your Facebook Ads Manager and select an ad group to segment your ad delivery by ad time dimension.

Find out which times of the day your ads perform best - the highest CTR and the lowest cost. Write down the results for each ad group in preparation for future optimizations.

Step 5: Find the ad space that provides the best results

When you create ads, you can choose to run them at all eligible locations on Facebook, Instagram and Audience Network. However, not all ad locations apply to all ad groups.
Choose a campaign view of Facebook Ads Manager to see which locations have performed best in the last 30 days.

When you view the results, you'll find the best-performing and least-performing ad impressions. For example, in the following image, you can see that mobile ad locations cost about 90% more per import per import than desktop locations.

Step 6: Pause or change ad groups with high ad frequency

When analyzing the results of ad groups, do you notice some ad groups that are more frequent than 3? If so, adjust your ad group's audience.
If you're doing interest targeting, add some new audience interests to the list. But be careful not to increase interest that is not relevant to your audience.
When your ad group is targeted by a Facebook Custom Audience that your site visits, pause the ad group for 10 days before you re-enable it. That way, the next time they see your ad, the ad fatigue will be reduced.

Step 7: Exclude all users who have converted in the past

Marketers often forget to exclude people who have clicked on your ad and turned it into a lead/customer. If you don't exclude these people as a Custom Audience, you'll still see your ads even after you buy (or other types of conversions). This can lead to higher advertising costs and fewer conversions.
Use.Facebook Ads Managerand create all custom audiences that have been converted in the past. Next, modify all ad groups and exclude this custom audience.

Now, your ad budget won't be used to target people who've already converted.

Step 8: Optimize your ad's location

As you've noticed when analyzing your campaigns, you'll notice that some ad spaces are more effective than others. It all depends on your quote and your target audience. If you follow the previous instructions to create a spreadsheet, you'll know which impressions are best for your specific ad audience. View all of your Facebook ad groups and select only the ad spaces that provide the best results.
If you target a small target audience and have few conversions, you can keep all of his impressions as long as they make a good impact.

Step 9: Set a custom ad delivery time

Depending on when your ad is running, you can clearly see the difference in ad costs. Optimizing your ad delivery time may result in a higher return on your ad budget.

To customize your ad serving time, you'll need to select one or more ad groups in your Facebook Ads Manager. You can change the ad run time in the Budget and Plan section by clicking Ad Time and selecting Run Ads on Schedule.
Set 2-3 ad groups for different ad visuals. Schedule each ad group to appear on a specific workday.
By using this feature, you can deliver different ads to your audience every business day. If people only see certain ads once a week, they won't get bored or bored.

Step 10: Update your creatives

The best way to get your audience's attention is to update your creatives. Don't just change the ad, make him different and get people to notice him.
If you have a specific color that you want people to think of your brand, you can learn from LinkedIn:

It's not just a single-image ad that tests acarlycast ads to tell a story.

So far, you've tried to dig deeper into your Facebook ad performance, created a simple report, and made a lot of optimizations. The next step is to observe the optimization effect! Such a repetition will indeed improve the effectiveness of your Facebook ads.

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