Product Policy - Google will update its "false statement" policy and launch smart campaigns; Snapchat will launch an ad certification program
01 Update of the Misrepresentation Policy
Advertisements that claim to reveal secrets, scandals or other sensational information about the products or services advertised;
Ads that use clickbait messages (such as "click here to find out," "It's hard to believe this is happening") or similar terms to encourage users to click to learn the full content;
Advertising products or services using apparently modified close-up photos of body parts, facial photos, or real accident or disaster photos;
Or use "back-to-back" images to advertise significant changes in the human body
Ads that force users to avoid harm by purchasing, subscribing to, or discontinuing the use of a product or service;
Use descriptions that show extreme pain, pain, fear, or shock to advertise a product or service
In June, Google will introduce a new enforcement measure for advertisers who violate Google Ads policies.
If the Google Ads account is inAdvertiser authentication could not be completed after receiving the notificationwill be paused. Also, if Google finds outpotentially harmful advertiser behavior,Accounts may also be temporarily suspended for investigation. Suspended accounts can't run any ads.
Advertisers who believe Google has taken the wrong action can contact Google to appeal the decision.
You can sign up and run ads directly from the Google Ads mobile app on Android or iOS
In-app registrations are currently available in the United States, Canada, Australia, the United Kingdom, Italy, France, Spain, the Netherlands and Japan, with more countries to register in the future.
Free to show on Google Maps,You can also highlight specific services,such as pick-up and delivery。
View results directly on Google Search and control when your ads appear
Get more control over how your ads appear
01 Launch of YouTube BrandConnect, a platform for creators and brands to work together
“Brand Interest Lift”功能：Measure consumer search behavior caused by watching the creator's video
"Influencer Lift" feature:Measure consumers' willingness to buy, brand memories (Brand Recall）
and other emotions
Introduction to Snapchat
The Snapchat generation
Run ads on Snapchat
Get started with Ads Manager
Creative best practices
Evaluate and optimize your campaigns
01 Add the Store feature to Lens visual search results
This feature allows consumers to find products that match their favorite items without leaving their homes, increasing the likelihood that retailers will show them at Pinterest.
Go to "Discovery" - "Take a look" browse "Friends are watching"
sent to have a look