Instagram's sophisticated marketing strategy to engage your business

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Savvy marketers know that Instagram is a powerful platform that delivers millions of followers to brands and products.

Since its launch in 2010, Instagram's user base has grown to more than 1 billion, and that number continues to grow.

Most importantly, 62 percent said they became more interested in a brand or product after seeing it inStories.

As a result, Instagram is one of the best places to interact with existing and potential customers.

How to develop an Instagram marketing strategy

We'll look at how to find your audience, define Instagram-related business goals, optimize your profile, interact with followers, and monitor progress.

You can jump to a specific topic by clicking on the following link:

Find your audience on Instagram

Define your Instagram goals and goals

Optimize your Instagram profile

Consistent

Get Instagram marketing tips

Monitor progress

At the end of the day, you'll have the foundation to plan a reliable Instagram marketing strategy to help you attract more business.

Find your audience on Instagram

The first step in developing an Instagram marketing strategy is to find an audience on Instagram.

Although the platform has more than 1 billion users, you should keep in mind that the general population is small, with 30 per cent of global users aged 18 to 24 and 35 per cent of 25 to 34-year-olds.

Instagram is also popular with female viewers.

So before you develop an in-depth Instagram marketing strategy, you need to be familiar with the ideal customer profile picture and understand its age, gender and interests, and location.

Once you know your target audience is on Instagram, it's time to do more research.

More specifically, you'll focus on:

What brands do they follow on Instagram?

their popular labels

Who do they follow on Instagram?

The type of content they like and comment on

Where they come from or where they often go

This will help you determine if Instagram is the best choice for your marketing efforts and give you a first look at the types of content you need to create.

This information will also be useful later and when you decide to invest in Instagram ads.

Define your Instagram marketing goals and goals

Once you've narrowed down your ideal audience, it's time to define your Instagram-related business goals and goals.

Make sure your Instagram marketing goals and objectives match your overall business goals.

Goals may include:

Increase brand awareness

An evolving community

Look for brand ambassadors

Increase conversion rates or sales

Whatever your goals, you need to identify key performance indicators and metrics that will help you stay on track and ensure that you do achieve your goals.

Example:

Optimize your Instagram profile

The next step in creating an Instagram marketing strategy is to optimize your Instagram profile.

This means you have to set up Instagram profiles, create interesting resumes, and use brand-appropriate logos.

Let's take a look at the ☟

Make sure you have company information

Business profiles give you access to features that are not available for your personal account or creator's account.

When you convert your Instagram account to a corporate account, you'll be able to view Instagram Insights posts, stories and other statistics and use Instagram ads and Instagram shopping.

You can also display your contact information and call-to-action buttons on your profile.

To determine if you have a company account or convert your account to a company account, sign in to your Instagram app and click on your profile picture.

Then, open the Settings menu and go to the Accounts section.

If you haven't, you'll see the option to switch to a Professional account at the bottom. You can then choose between Creative or Business.

Select Business to connect to your Facebook page and add your business details. Then, click Done.

Create a successful profile

The next step is to create a successful resume for your Instagram profile.

Keep in mind that you can't have more than 150 characters, so your resume must be concise.

Use your resume to explain who you are and why people should follow you. You can also add emojis to add personality to your brand.

Make sure you also include a call-to-action term, such as using brand labels, visiting your website, or checking out.

You'll only get one link, so use it wisely, as this is the only place you can add clickable URLs.

The good news is that you can change the link as you want so that you can update it while the promotion is running.

Use a logo that's right for your brand

The final challenge is to replace your profile picture with a brand-appropriate logo.

This is a great way to start building brand awareness, so you need to keep your logo consistent with the rest of the brand.

Because Instagram profile pictures are cropped into a small circle, it's best to use brand icons or sub-tags.

Take a look at how Target uses its icons to instantly make its profile recognizable.

Consistent style

Now that your profile has been optimized, you've learned about your ideal audience, and you've set goals for your Instagram marketing strategy, it's time to consider the content and platform.

When it comes to Instagram, what viewers want is consistent and true.

A reliable Instagram marketing strategy includes two aspects of consistency:

Incorporate the brand's real voice and style into every image you post, and coordinate these posts with an effective editing calendar.

Find your brand style and stick to it

Think carefully about whether your company's Instagram posts are visually cohesive.

For example, choose one or two Instagram filters and stick to them. This will become a "signature style" that your followers can recognize.

Does that sound simple?

Perhaps simple strategic steps can have a significant impact on the success of your Instagram marketing strategy.

Does your brand have a quirky personality? Try publishing a picture that enhances your unconventional image.

Is your tone more academic? Try posting photos or videos that are informative or instructive.

The following example is great for posting photos that match their brand.

Use edit calendars

It's not enough to post photos that look consistent with your brand. You must also publish photos within a consistent time range.

After all, consumers expect more timely information than ever before.

Your followers may view posts regularly, which gives them an understanding of how trusting your company is.

Keep the rhythm of resonance

Brian DiFeo, co-founder of Instagram marketing agency The Mobile Media Lab and the platform's founder, shared key insights about Instagram:

"The most successful influencers are those who balance what the audience wants to see with what they want to represent as a single voice."

First, you must understand what your audience cares about, what motivates them, and more about getting them back to your feed.

Second, you have to speak in a unique voice that stands out from the crowd in so many other messages.

The audience craves authenticity, which comes from the real text and images of real people.

In a noisy market filled with mixed messages, if you want to attract and maintain followers, focus on crafting images and accompanying information that are accessible to ordinary people.

Instagram marketing tips to interact with followers

It's important to remember that Instagram is a social network. Post a photo and log off, as if walking away in a hilarious conversation.

The real power of Instagram is its ability to initiate conversations and turn them into real relationships. Images are only the basis of these relationships.

Social media is about interaction

Like chatting with friends, Instagram is a two-way street.

It's not enough to post photos on a regular basis. You must also show your followers some love. This includes keeping in touch with customers by likeing or commenting on their photos.

Contact the customer

Have you considered creating a survey or email newsletter to ask your customers if they use Instagram?

When you receive the results, look for your customers' Instagram profiles and follow them.

Tracking customers lets them know that you're interested in them and motivates them to follow you.

Another good way to communicate with potential customers is to search for and participate in topic labels that are relevant to your specific industry.

You can even create your own custom hashtags to encourage your followers to join ongoing conversations.

Using a specific theme tag not only lets their customers see what they post online, but also allows them to re-publish their content.

This allows them to leverage user-generated content and increase community awareness and brand loyalty.

Monitor progress

Like any social media channel, Instagram can be a fun and rewarding way to interact with customers, or it can be a tedious chore.

If you decide to use Instagram as part of your marketing strategy, you should also monitor and measure your activities to assess their effectiveness.

Use metrics to monitor effectiveness

An easy way to monitor the effectiveness of your strategy is to spend some time viewing the Data Analytics tab on your Instagram profile.

Here you can see your followers grow, participate, and learn more about your audience.

Another way to monitor performance is to track who jumps from your Instagram profile to your login page.

Make sure you set up a dedicated landing page on your site and use it in your Instagram profile.

You can track visitors to the site from Instagram through Google Analytics.

Develop a successful Instagram marketing strategy

Developing a successful Instagram marketing strategy for your business may seem like a daunting task, but once you know what's involved in the process, it's much easier.

The first step is to make sure you know what you want to achieve in your marketing efforts on Instagram and understand your target audience.

Then, you need to optimize your profile and build brand style and consistency in your release schedule.

The final part of the puzzle is to interact with your followers and use metrics to monitor the effectiveness of your Instagram strategy.