According to a recent 2016 Ad Intelligence Data Summary report from Sensor Tower, an app marketing and data company, video ads on Instagram accounted for 25 percent in June.

Almost all of the top advertisers pushing ads on Facebook are gaming companies, while Pinterest has the highest number of ads for retail and shopping apps, followed by games. Game ads ranked first on Instagram, while shopping, entertainment, social and leisure ads ranked second to fifth, respectively. Here's a comparison of top advertisers on Facebook, Instagram and Pinterest. This set of findings is the most closely watched part of the report.

Unlike other social platforms, Instagram is more focused on video advertising. As of June 2016, video ad views on Instagram have increased by 150 percent in the past six months.

Facebook, Instagram's parent company, is also developing video ads and expanding them to small businesses and emerging markets, Marketing Land reported.

According to Animoto's research on social media video advertising, about 71 percent of marketers plan to run video ads on social media in the coming year, 65.8 percent of those who post video ads on Facebook, 42.3 percent of those who plan to run ads on YouTube, and 27.4 percent, 21.6 percent and 10.3 percent of those who run ads on Instagram, Twitter and Linkedln, respectively.

According to a December 2015 Annimoto report, YouTube oversized Facebook as the most popular advertising platform for advertisers, with 72 percent of marketers running ads on YouTube, compared with 46 percent for Facebook, but this year Facebook is anti-YouTube. As you can see, Facebook's video advertising strategy is beginning to bear fruit this year.

Facebook now has 1.1 billion monthly active users and is expected to reach 1.7 billion within four years, according to Barron's Weekly. There is no doubt that video advertising is the future of Instagram, with content and visual advantages that traditional advertising cannot be compared to.

Recently, according to foreign media reports, Android version of Instagram installed more than 1 billion times, its growth momentum far exceeds other rivals.

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