The easy way to do this is to create two similar ad groups under the same ad campaign, which have the same variables except for different ad places (Facebook and Instagram), and allocate a 50/50 budget to the ad group.

First create an ad campaign that supports Facebook's split comparison tests with: visits, app installs Potential customer development, conversions, video views, catalog promotions, reach, engagement, messaging, brand awareness. Today, Xiao Yi selects the number of visits to test.

When you're done selecting, the interface comes out with two ad groups for layout testing, and if you don't think it's enough to test only two bits, you can add new ad groups to test.

In Ad Group A, clicking on the "Edit Places" button will come out with all the layout options, unchett Instagram, Audience, and Messenger, and keep the Facebook option. Similarly, in ad group B, unchemfac the Facbook, Audience and Messenger, and keep the Instagram option.

If you want to select a specific phone device and operating system, make sure that the two ad groups are the same about this option, otherwise it will affect your test performance.

Next, when you're done with audience and delivery optimization, go to the Budget and Schedule and find the blue font Show Advanced Settings at the bottom of the area.

The points to note are:

The ad group in the Facebook A/B test guarantees that one variable is different and the other needs to be consistent.

After a week of testing, you can get the test results.

Open Facebook's ad management platform, click on the ad target, find your ad target in the test, and there's a small bottle icon next to its name. Then sink to the ad group to compare the data differences for specific beta bits.