Recently, Instagram in the form of an advertisementPlay out a new marketing trick.Following a variety of marketing models, including images, videos, telecasts and fast-shooting ads, socialites on Instagram have launched a new marketing game similar to traditional TV ad interpolation , with ads inserted before and after posts with the "sponsorship" logo.Where exactly is the "new" of this new marketing trick? Where's the "wonderful"? This issue of ID:quanmeipai compiles Digiday's article exclusively to give you an analysis of the marketing numbers of Instagram's red bloggers.Make marketing more transparentIn recent years, some online bloggers have come under fire for being often misled when they advertise a brand's products on social media because they don't know their interests with the brand's owners. When football star Neymar, for example, posted a picture of him walking into the stadium wearing Nike shoes, many people probably didn't know it was a multi-million dollar deal.
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hopperhttps://www.hopperhq.com/blog/instagram-influencer-marketing-2020/
As a result, social media users are calling for a more transparent approach to marketing.About five months ago, Medina Grillo, an interior designer, broke with the rules and made the first bold attempt to start posting interstage ads on Instagram that resembled television ads. In each quick shot, Grillo inserts a clip titled "Interstaged Ads" before the video begins. Under the title, Grillo explains his partnership with the brand's sponsors in a text message to fans.This is more transparent and straight-faced than using many complex tags in postsOnline red bloggers can tell fans directly how they make money from advertising at a glance.Following Grillo's fresh play, Instagram followers are following suit.For example, Alex Stedman, a fashion blogger at The Frugality, and others, in pursuit of visual beauty, have designed interstate ads as consistent as possible with their post style to maintain the aesthetic effect of carnage images.Fashionista Tar Mar's marketing tactics are more straight-faced. Tar Mar will attach a clip before each quick shot or post containing promotional content, with the word "advertising" written directly in white on a black background.Instagram was acquired by Facebook in 2012 and has been running ads since the second half of 2015.Facebook is now promoting "advertising" marketing to more brands, including front, middle, and back-shaped ads, as well as inserting image ads below the video. Brands can insert ads themselves, or they can choose Facebook's own auto-insert ad feature. Nearly 70 percent of mid-post ads are played in full by platform users, according to Facebook.There is no doubt that intersted advertising is sweeping the streaming media world as a new marketing trend."Saviour" of Net-a-Shirt MarketingThe emergence of intersting advertising model, may be able to temporarily reduce the outside world of online red, stars without label advertising criticism.Last year, advertising by reality TV star Olivia Buckland was banned by the Advertising Standards Authority for not being clearly identified.The Federal Trade Commission has made similar criticisms of celebrities for hiding their relationships with advertisers when posting social content. In October, for example, the commission banned sundy Riley, a skincare brand, from asking employees to post false comments on social media.
Ana Thorsdottir, head of business development partnerships at Tagger Media, a popular online marketing platform, says that being warned or witnessing others being warned can make socialites "extra careful" when posting content.However, rigorous scrutiny by regulators and committees can also lead to the opposite, making online marketing too complex. For example, some fashion bloggers often attach lengthy lists of brand details when publishing advertising content.According to Thorsdottir,Complex advertising information can undermine the original simplicity style and creative visuals of the post, while "interstital advertising does not affect the effectiveness of the post and user engagement,"As long as the advertising style is consistent with the blogger's usual postings, followers don't really mind."The emergence of interstitious advertising can be described as a "saviour" driving, not only to help the network of red bloggers to dispel the outside world of its marketing opaque doubts, but also for them in addition to the original complex, redundant marketing model to provide new ideas.In theory, it's more natural to insert ads into Instagram's snaps than other pop-up ads. However, if the star blogger in the promotion of a product, advertising frequently appear in their own fast-shooting content before, in the middle, after, followers may also feel disgusted.Meanwhile, Gemma Glover, engine Creative's online marketing officer, believes that some fans may be inexplicably surprised by the sudden interstipling of ads between two fast-shooting content as they browse the live updates shared by the network's red bloggers.However, Glover learned from inquiries from online bloggers that the ad will not affect fan engagement, with some bloggers even saying thatInterstiting ads may instead increase user engagement, "because sometimes it makes users more engaged, and it's clear that this is paid content."James Silverstone, account director at The Projects, a red-branding agency, says advertisers often want to use online-red marketing to gain the highest possible level of influence and engagement, but there is a view that too many "sponsored" and "paid" logos can have the opposite effect."If advertisers find online red bloggers who can really represent brand image, it should be okay," Silverstone said."If users can understand the partnership between the two, they will appreciate a more transparent marketing model."The more transparent, straight-forward, and concise highlights of intersting ads may help Instagram take Instagram to the next level in advertising.Let's wait and see what new tricks the streaming world will play in the future.RELATED LINKS http://www.scotshttps://digiday.com/marketing/instagram-influencers-creating-tv-style-breaks-stories/
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