Instagram has added 叒叕 ad space in its second year
Instagram has been updated quite frequently so far this year. From.Live streamingAnd.Story fast-shooting featureoptimization, toIGTV ad intersting featureOpen, thenE-commerce Shop featureThe opening, as well as the recent class of TikTokMusic short video service Instagram ReelsOn-line... Almost all popular features overseas can be found on the platform. Recently, Instagram updated its features again - with a new ad display at the bottom of the content stream.
Originally, when the user swiped all the contents of the information flow, the bottom appeared"You're All Caught Up"Hints. The same purpose as Facebook's "Time Well Spent" is to let users know exactly how long they're using the app, and to reduce the amount of time users spend addicted to social software. At the same time, this prompt is also to let users know that the content of concern has been read, do not need to swipe the screen all the time.
During the outbreak, the time people spent using social media increased dramatically. Instagram found that users continued to search for more interesting content after viewing their content. In this case, Instagram decided to re-launch the "You're All Caught Up" prompt, which is available when users are reminded to brush everythingChoose to continue browsing more and richer content, which may contain ads.
From the original purpose of "You're All Caught Up", this seems to be a bit contrary to the original intention. But based on recent tests, Instagram has found that this feature is availableEffectively increase exposure and maintain user engagement。 After the You're All Caught Up prompt, Instagram displays posts about the product based on the user's historical search and gives the appropriate recommendations. The test also received some positive feedback.
As Instagram opens up more e-commerce features, people are using the platform to browse goods and shop. Adding ads after the "You're All Caught Up" prompt, Instagram uses algorithms to discover similar items and search for recommended items based on history, allowing more sellers to connect with interested users.
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This article was compiled from Social Media Today
https://www.socialmediatoday.com/news/instagram-rolls-out-suggested-posts-at-the-end-of-your-following-feed-to-al/583825/
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