Instagram and Facebook have introduced more features for small and medium-sized businesses
Global brand dynamics
Messenger participates with a dedicated inbox
Original title:
Instagram, Facebook Roll Out More Featuresfor Small and Midsized Businesses.
Author / David C. Cohenohen)
Time:May 11, 2020
Translation/Yu Ting
Other Instagram users can see who's using the sticker by sharing the story.
On Monday, Instagram and parent facebook released several updates aimed at helping small and medium-sized businesses cope with the coronavirus pandemic.
"Businesses face enormous challenges during the coronavirus crisis, and supporting them is critical to the well-being of entrepreneurs, communities and the economy," the Facebook-owned photo and video-sharing site said in a blog post Monday. With many stores still closed and social media becoming an online main street, the shift to online commerce is more urgent than ever. Today, we announced new ways for people to support and discover small businesses, and more tools to keep businesses informed and connected to their customers. "
Instagram has launched a Small Business Sticker that allows users to incorporate it into their Limited Time Dynamics feature to speak out about their favorite small businesses, and other Instagram users can raise their profile and visibility by sharing stories about who's using the sticker.
When someone uses tags, their Time-Limited Dynamics feature is added to a shared story, and if a business is mentioned, the business can re-publish the content to its own Time-Limited Dynamics feature, or send a message to the person who tagged them.
A "#支持小企业" tag has also been introduced in parent company #SupportSmallBusiness Facebook's flagship app, allowing the social network's creators to add a support tag to support small and medium-sized businesses, or SMBs.
Facebook's Messenger, a desktop window chat client that allows customers to chat, receive notifications and read new things from their desktops, is also acting as a corporate synergy, as well as as a dedicated business inbox messaging app and an updated chat plug-in that will allow businesses to reply directly to messages from their pages in Messenger. And give people a way to chat with businesses on their site without a Facebook account.
Businesses on Facebook can also tag posts related to Covid-19 on their pages to keep people up to date.
"We now want to do everything we can to support small businesses, whether it's developing new tools to help them stay in touch with their customers or making it easy for people to express their love for the business they care about," said Justin Osofsky, Instagram's chief operating officer. Every bit of support is important now - we've made progress on these updates, but our work is far from over. "
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