Google and Facebook have joined forces to fight fake advertising sites
Included in the topic
Goole and Facebook have announced that they will join forces to fight sites that spread disinfeal information by charging ad location fees. This week, Google and Facebook announced that they would restrict the dissemination of false information on the site by revenue-generating ads.
The move appears to be in response to the criticism they have recently received. Because they have recently been accused of allowing websites to publish false information about the recent U.S. presidential election. The vast majority of false information is bad for presidential candidate Hillary Clinton, but it has played a big role in Donald Trump's victory.
The most obvious example is the first result of a Google search that featured an unknown website claiming that Donald Trump had won the presidential election, even as Clinton held the lead. BuzzFeedNews reported earlier this month that more than 100 websites in a small Macedonian town post fake news about Trump's lead through Facebook and other sites. Google has updated its new policy on publishers and banned fake ads.Google will also restrict its advertising services by falsely, misrepresenting, and hiding information about publishers, websites and published content. Google currently has a long list of banned content to truly serve the purpose of the advertising service. For example, Google Content Ads (a Google product) policy currently prohibits Google ads from being placed on websites that provide pornography, promote drugs, oppose individuals and groups, and encourage "black-out" computers. In this week's updated policy, Google added fake-information sites to its list, "users don't want to be misled by information on the Web," and one example of misleading is that some sites use confusing news or imply that users are dependent on an organization or with other people or organizations. But it remains unclear how Google will really implement the new policy, or what it will do to distinguish between sites that publish fake ads and companies that are mocked for what appear to be fake news. But the goal of changing advertising policy is clear: to ensure that websites that publish false information do not make money by clicking on their websites. Facebook's move to ban the dissemination of false information through News Feed is more radical than Google's. This week Facebook repeated its determination not to condone sites that violate its "prohibition of illegal, induced, deceptive content advertising" policy. In a lengthy blog post, Mark Zuckerberg said: "After the election, many people want to know if fake news contributed to the outcome of the presidential election and our responsibility to organize the spread of fake news."While the issue may seem to be linked to the presidential election, he argues that it's important to recognize that more than 99 percent of what people see and read on Facebook is true. Only a small percentage of the content is false and deceptive news, and none of this is enough to change the outcome of the presidential election. He firmly believes that we can find a way to tell us what makes sense, but we must be careful not to allow individuals to become arbiters of fact.
Reference source: eweek
Compiled by Cherry, a snow-watching editor
Look at the safety of the snow. Look at the snowContinue to pay attention to security for 16 years, professional for you!Come on, pay attention to this public number and raise your posture together
Go to "Discovery" - "Take a look" browse "Friends are watching"