Facebook pays for a collection of ad articles
We don't do paid advertising ourselves, and we don't involve this kind of knowledge, because advertising in the end still need to spend money to get experience, you put a million ads, you are also very easy to become a master. But can't resist everyone's enthusiasm, also can't reply to so many Facebook enthusiasts curiosity, so put together some articles, hoping to help everyone.
New website and low budget, how to run Facebook ads works best?
How do Shopify no-goers make six figures a month?
2017 is coming to an end, and looking back at the year, I can't believe I chose to enter the e-commerce industry without knowing anything about online commerce. In June, I was speechless, and then I started learning about Facebook advertising. Now, I've been able to make a new store six figures in a month.
Unlike other people, the way I study is difficult, and I don't even have enough money to buy courses. I will now try to provide you with something of value.
I started entering the e-commerce industry in January and lost almost a few thousand dollars in the first six months without any profit. I was wrong because I thought I could sell anything to anyone, and I was wrong, I started selling bracelets, jewelry, watches, and I failed badly. I also asked everyone around me to find out what went wrong...
Well, in order to keep the story short and not everyone is interested in my loss, then I'll be right.
One, focus on your products
You also need to know where you are. You'll know what to sell, and you'll know how to sell more efficiently. You have to sell only products that you are sure have an appetite for the mass market. It's easier when you don't know how to choose something. You need to spend more time understanding your products. Testing 10 products with a $5 budget for each ad group is basically not going to work unless your product itself is valuable. Quality is always more important than quantity, and I measure one or two products every week, each with a minimum of ten ad groups. Some products may have sold a lot at other big stations, but I'm still doing well here. Be creative and think, outdo your competitors in advertising, materials, essays, and more.
Second, a wide audience works best for me
I'm talking about 25 to 80 million, and basic CPM can be as low as $7 in the U.S. But don't get me wrong, I'll run a million audiences, too, but when I'm scaling, more than 25 million people are the best. When you have about 500 to 1000 VC/ATC/PUR, go to LLA decisively.
Third, how to choose the advertising target?
It doesn't really matter to me whether the pixels are new or mature, Facebook just knows who's going to make the conversion better. I still choose to buy conversions at the beginning, even when I don't have any purchase data yet. If your product is out of order, leave the rest of the work to Facebook and let him help you find your potential customers.
I haven't used PPE in a long time. For me, it's all directly into the goal. If you want to buy, then WC is your best choice. However, if PPPE is useful to you, then you should stick to your method.
I'll use all the Scaling methods, as long as you can say it.
When I can keep a minimum of 3 ROAS in an ad group for two or three days, I'll call it. I used to use replication, but now it's hard to keep ROAS good with replication. What's useful to me now is simply to create a new ad group with the same audience and not change any settings except your budget. This method is very useful to me at present. Because of my large audience, I'm not worried about audience re-enses at all. All my ad groups are in automatic mode. Scaling ranges from $20 to $50 to $100 to $300 to $1,000 to $2,500, and all ad groups have the same budget.
V. Delete some bad comments
It's not hard, you can't imagine how much less sales someone's "you can buy at Amazon can buy at a lower price."
It is very important to manage your funds well
It's great to make money, but it's bad not to have money to pay suppliers. Start outsourcing early or create a team. Your only job is to make money. More time - more profit. Maybe I was lucky, I didn't hire any customer service assistants, and I had a friend who helped me with my clients. As a college student, he is very happy to get paid $300 a month.
Everyone has 24 hours a day. You need to work in your store to increase conversion rates. Sometimes a small change can increase the conversion rate by 1%. These are difficult to predict. Want money? Then don't be lazy.
My advice is that there is still a long way to go in distribution. But finding some capital to build your own brand is definitely the best way out. If you're new, if your ads don't work or you lose some money, you don't have to worry too much. Hopefully there will always be. I spent countless sleepless nights and money trying to figure out how Facebook ads work. Don't stop trying, there's a lot of white silver waiting for everyone to pick it up.
I'd like to give you some data about my store:
Total interest rate: 30%
Victory products: 3
Conversion rate: 4.5%
Target country: US-UK
Thousands of shows cost: about $10
I won't do it unless there's enough liquidity for me to do more
Average guest unit price: $30
Cost of sale: $5
Email marketing: 6% of total sales
Some app recommendations I use:
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Some Facebook tips you don't know
Under what circumstances would it be useless to advertise on Google or Facebook?
Go to "Discovery" - "Take a look" browse "Friends are watching"
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