How to use Facebook Reach ads to attract more local customers

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As an entrepreneur or small business owner, finding the best and most cost-effective way to market to a particular population or target market can be a challenge.

Facebook Reach ads can help.

Facebook's Reach ad tool is designed for small businesses to create and target ads for smaller or clearer audiences.

These ads are really designed to raise local awareness and are ideal for businesses from restaurants to hairdry shops.

Here are some starter insights to help you get your local campaign right.

A guide to using Facebook reach ads to attract more local customers

Why target marketing is important

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Understand your business demographics

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How to get started with Facebook Reach ads

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How Facebook Reach ads work well

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Conclusions and the next step

Don't say much Let's get started!

Why is targeted marketing important?

Is it a good thing to win the company's reputation in front of as many potential customers and customers as possible every time you implement a company's marketing campaign? It's not necessary.

Depending on the type of marketing used by the business, the cost of this large-scale marketing technology may be higher than the benefits.

While your campaign may bring hundreds of calls, many of them may end up out of your area and waste valuable time with your employees:

✦ follow-up calls.Customer contact is critical to marketing small businesses, so follow-up calls are an important sales tool.

Spending time organizing and contacting individuals or businesses that are not interested in your product or service can lose your ability to focus on potential customers.

✦ research.Spending a lot of time researching customer needs and building recommendations for loose-looking or out-of-scope prospects is another time-wasting approach that can be eliminated by focusing on the business's key demographics and their needs.

✦ deal with a large number of error leads.When marketing campaigns are too diverse or open-ended, the number of bad leads for bad leads to good leads is usually 10:1.

Classifying all these wrong leads to find customers is a waste of time and resources, and more money is wasted elsewhere.

✦ overpayment of advertising costs.You may overpay for advertising in areas other than demographics.

✦ response to mis-located areas or demographics is zero.

Running ads in the wrong demographics and in groups doesn't inspire business or interest; it just confuses goals and wastes your marketing time, energy, and money.

All of this is a mistake that many new business owners or marketing professionals make in the first place.

Facebook Reach's algorithms help businesses avoid wasting time and money on ads and start increasing sales, brands and exposure.

Facebook Reach's algorithm is designed to allow more targeted ads to be run within a larger defined area to help small businesses eliminate wasted time and money while increasing their sales, branding and exposure.

In addition, the Facebook Reach Ad Results Tracker and the possible possible copy campaigns enable small business owners to implement multiple campaigns at once and then evaluate which ads work best.

Local awareness ads promote small business services and products to individuals and businesses most likely to buy or do business with the communities and regions closest to them.

Know your business audience

For any small business to succeed, they must first understand its demographics and target audience.

The company's demographics don't just relate to age or the age at which economic groups use a company-specific service or product.

Demographics also include the following items:

How far are these customers willing to drive?

Do they prefer to shop online or in a brick-and-mortar store?

How often do shoppers prefer to shop for these items and services?

Does the customer prefer a larger or smaller location?

Best customer price point?

When defining company demographics, there are some simple, inexpensive ways to map the location of the sales entity.

Here are some ways to stimulate your creativity as an inner entrepreneur.

✦ enter the zip code at checkout.Many large retailers use this technology to determine which stores attract crowds, where to open other locations may be wise choices, and which locations do not belong to them.

This approach also saves mailing postage costs, builds potentially growing communities, and compiles databases for local awareness advertising.

✦ Google Analytics.For business owners who may need more technical knowledge, Google Analytics can provide a breakdown of all traffic and activity on the company's website.

This information can be easily categorized into many demographic categories and is a useful tool for those who know how to use it.

✦ WordPress website management tool.If your small business site was created using WordPress, the Statistics and Highlights area of the My Status page visualizes the charts and statistics that are viewing your page and posts and links basic information to begin building general demographic information.

✦Facebook Ads Manager。Allow its advertisers to run reports to provide a wealth of information, including location, age, and gender.

If used right, Facebook's followers are a treasure trove of advertising gold.

That's why Facebook Reach ads are prudent and indispensable in any business marketing plan.

By using local Facebook ads, small businesses can take advantage of decades of vast data networks to fine-tune their demographics and ad goals to maximize results while minimizing spending.

How to get started with Facebook Reach ads

Don't let the initial layout of your Facebook Ads Manager page scare you. The setup process is much easier than it first appears.

This is a quick introduction to setting up your company's first Facebook ad.

First sign in to your company's Facebook page and tap the Ads Manager icon on the left side of the screen. That should take you to a screen similar to the following:

Click on the green "Create" icon at the top of the page, and you'll be taken to a selection pop-up that asks you to choose between the two ad settings options. It should look like this:

This walkthrough will use the Create a complete campaign option.

The following image shows what the page will look like after selecting the Create a full campaign option.

When you get there, you'll see options to select campaign goals, create special categories for your campaigns and define marketing goals, and switch back to the Quick Create campaign.

The following image shows you what happened when your campaign was built. This is where budget control is located.

Enable campaign budget optimization, which lets you set daily spending limits to control ad spending, as follows:

On the left side of the screen, you'll see a list of ad set icons.

Below them are the options for the Facebook pages you want to support, specific audiences to target, ad locations, and optimization and spending controls.

In this article, the focus is on the Audiences section. This is the content of this section, where you can insert specific demographics and regions where marketing content is intended to arrive.

From here, you can position multiple metrics, such as:

Gender.

Age.

Country, county, state, or zip code

Meters and result estimator tools help you narrow your campaign's focus to a more effective audience where your ad money is used more efficiently.

In addition to targeting by age and geographic location, Facebook Reach Ad Tool allows you to customize your campaigns to target the following categories:

✦ the language you speak

✦ interests, habits, behaviors

✦连接（Internet，WiFi，Android）

Because a large amount of profile data is collected in one place, the number of search options is limited only by your imagination.

It also makes Facebook a great tool for researching any leads or responses to a company's ads, so you can prepare personalized emails, emails, letters, and phone calls as you follow up on new leads.

Facebook Reach ads make it easy to compare and monitor which ad campaigns work best, thereby bringing together the online marketing needs of all small businesses.

Knowing which activities attract the most people, get the most clicks, and generate the most interest is like a marketing compass that points your small business in the direction of success.

Similarly, access to such data highlights misunderstandings, areas for improvement, or changes in markets or populations in general, which are usually caused by fluctuations in economic, environmental, financial and social climates.

An example of how Facebook Reach ads work well

Now, let's look at some examples of Facebook Reach ads that work well and focus on sales.

These ads are timely, concise, and contain all relevant information about where products are available and the types of sales advertised. They also include high-quality images and all contact information.

There is no confusion about the content provided, the object they want to contact or the sales announcement.

A brief list of all the facts caught the attention of a typical Facebook scroller. An enticing flow of information draws readers to the company page.

It's important to remember that consumers have a short attention span when crafting ads.

Creating redundant pages with little or no actual information, as is often seen in popular large-scale e-mail marketing, doesn't necessarily appeal to consumers.

Because it causes readers to browse or scroll through one or two pages before moving on, go to the next article when they can't find the information they need.

Placing too much positive reviews and repeating the same buzzwords over and over again may set your business apart from the reader's mind, but they may not be positive ideas.

Conclusions and the next step

Now you know why targeted marketing is so important and how to build audience characteristics.

You have a basic understanding of how local Facebook ads work and how they help your business grow through targeted branding and marketing.

It's time to start setting up your first Facebook Reach ads.