Facebook ads don't do miracles, and if your goal is to make every ad go viral, you may fail.Instead, sellers should get the best return on investment with carefully tailored strategies, good targeting, and Facebook ad optimization. 

But creating viral ads isn't impossible, and even a very low-budget Facebook video can get millions of views, but that shouldn't be the preferred target for all sellers' ads. 

The secret to making viral Facebook ads is to reach your target audience and create content that they might be involved in, so you can get not only good reach, but also click-through rates and a good return on investment, which is the seller's ultimate goal. 

Relevance is important because it's the way the platform quantifies CPC fees and how often ads are displayed. To improve ad impressions, sellers may want Facebook to score 7-10 

While this indicator is important, don't forget thatThe best measure of your advertising effectiveness is ROI, so don't spend too much money on ads that don't convert. Relevance scores don't indicate whether an ad gets clicks, it just means that the ad is relevant to the target audience.

Using the same type of content doesn't always work the same way, and sellers' Facebook ad content needs to be optimized specifically for the target audience.So sellers need to test content to ensure they can reach their target audience. 

Sellers can try videos, text, pictures, and Messenger to segment audiences to find winning content formulas for the best return on investment. 

Sellers may easily be constrained by the idea that the more Facebook fans there are, the higher the sales, so they spend most of their budget on it. But the truth is that even if someone follows you, they don't necessarily become potential customers, and having more fans doesn't mean more consumers are involved. It's better to have a few fans who love your brand than a bunch of zombie powder that doesn't care about what you sell. 

SoBecoming the most popular brand on Facebook shouldn't be your focus, instead sellers should plan their ads based on conversion rate goals. Of course, ads can also bring you fans, such as sellers can invite users like your ads to like the Page 

Redirecting is an important part of marketing strategy, but many sellers are redirecting all store visitors to a unified website at once, which is not working well.Sellers should run small independent ads based on the user's behavior on the site. Redirect ads are more effective for consumers who visit specific product pages. 

It is a common misconception that many sellers complain that Facebook ads are too expensive.Indeed, if you don't target or optimize Facebook ads correctly, it can be expensive.It is this misunderstanding that makes sellers think they need a large advertising budget to compete on Facebook. 

A study by Social Media Today found that the average CPC cost for all industries on Facebook was $1.72, and when you compare it to the average CPC cost of Google AdWords ($1-2), you'll find that Facebook isn't as expensive as other PPC platforms. 

In fact, sellers can start with a smaller budget, create ads with high ROI, and reduce Facebook's advertising costs.Also, don't be afraid of higher CPC costs, because when you find the right audience, they spend more and convert more. 

The last common misconception about Facebook ads is that Facebook's marketing strategy is individual, but in fact you should integrate different marketing strategies. A good example is the use of data from Google Analytics in AdWords ads to create Facebook ad groups. The ideal solution is to combine Facebook strategies with other campaigns so that each campaign (and the data in that campaign) helps achieve different goals.In short, Facebook ads should be part of a multi-channel marketing plan, not a separate one. 

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