Following the last Issue of Facebook Ads How to Avoid Pit Sharing, today's editor-in-chief shared the correct delivery posture for your social dating app ads!

Social dating app: Keeps hot

Through third-party statistics can be seen that the income growth of dating products is encouraging, during the outbreak, dating products gradually highlighted the heavy siege, began to meet the flow of spring.

Dating app users spent more than $2.2 billion, double the amount in 2017;

Data show that the social industry as of 2019 are in the industry C position, the current trend continues to be hot, the industry prospects are considerable.

How to define a distinction on Facebook

Making friends and socializing?

1, users over the age of 18

2, men and women paired with each other

3, screening function is free (LGBTQ same)

4, the matching object is 1 to 1

5, there is a "nearby people" search function does not necessarily mean that the product is a ding

If it is a Datan dating product, open an account first, and then apply for a whitelist;

Important!!!Please favorite this link

https://www.facebook.com/help/contact/1060028634014002

Even if there is no direct customer can directly apply Oh! But it must meet the requirements of our Dataing class.

If the app is paid to unlock a certain age group or a good-looking boy / girl such a function, will not pass, FB requirements screening function users are controllable;

Make sure you don't have women who are too sexy and exposed, and that you don't have real screenshots;

Dating dating products can't be "Casual Encounters" / "hook ups";

Dating dating products are launched in strict compliance with the orientation requirements: Over 18 years of age, single or Unspecified, and gender (either Men or Women).

If it is social, can not have: love / pretty / hot / lonely this kind of dating-oriented words, can not have a love icon;

Appear in the ad map of the real map (similar to the little sister 1.5km away from you), which will be judged by the FB to be false advertising;

Can have real pictures, but can not appear name, ID and room number, which will also be convicted as false advertising;

It is not recommended to use the nine palace grid to show more than sexy women, will be judged as the back palace material;

Whether socializing or making friends, try to avoid intimate interaction between real people, will be judged as adult content;

Live products can not appear in the background is in bed material, there seems to be undressing and indecent behavior also please avoid;

If it's a Social social product, you don't need to apply for a whitelist.

Social social products landing page App Store / Google Play plus creatives: note that you can not appear in the description of the dating / love / single, can not highlight the characteristics of find couple / date;

  Social products cannot create user sentimental profle;

1. Can I exchange Dataing for Social?

The answer is: No!

Because FB's definition of the two apps is clear and sensitive, ask advertisers not to try to confuse the concepts.

2. If it's not Dataing, it's Social, but why is my product still in violation?

If we're not a Datan product, we can't have Datan-type product elements, such as the love icon that's been emphasized, and the landing page can't have the tendency or hint at The Words of TheDating class: date/date/love/soulmate, and so on.

3, if you still don't know if the product is Social or Datan, what should I do about it?

If it is a new product, there is no obvious Datan element, the definition is also relatively vague, it is recommended to position the product in favor of Social;

The last little TIP

Many products are used in promotions: Are you lonely? Do you want to talk? And so on the question sentence, this will be determined by the machine to raise personal characteristics of the violation, try to avoid these question sentences!

I am very happy to share here today, hope to help you, the next issue of Yeahmobi will bring you more sharing!

The last issue was wonderful: