The lowest cost of Facebook ads is interpreted by Amazon customers - traffic and conversion ads
The logic behind the six ads has been introduced in the last two free live sessions, as well as the principle of rapid powdering in the new brand page fb brand page or home page through the advertising marketing case for squaretty potty in the latest free live stream.
PS: If you haven't listened to the last live broadcast you can listen here, chat and search for cross-border e-commerce policyDrive down the cost-to-felony-FB video ad redirection strategy (Resources)Lowest Cost Access to Amazon Product Review - facebook canvas ADS
Because the content I share with you in this section is strucing together, the friends who see the content of my article can first understand some of the first two articles, so you can easily understand the point of view and logic that I mentioned in this article.
The Six Principles are very important when we do any Facebook ad, and one of them was talked about twice, and how to do that with facebook ads campagin
We have been through the last course, Amazon goods to the FBA warehouse, through the postment / boost post ads, snowballed way to run viral video, has been a part of their fans, in fact, our last ad is only the beginning, the following diagram is a good explanation of the logical relationship of the whole process, the following diagram
As we can see in the image above, we're attracting some people to our brand homepage with U-shaped magnets, the last time we used the "sitting artifact" ad, and what we're going to do today is reuse their interest and consumer behavior and dig deep into some of the audiences interested in our products.
You may want my product to be in FBA right away, how can I improve conversion rates?
Don't worry, our process of screening customers isn't over yet, if you already have a stand-alone station, in the case of multi-channel sales, my advice is to go first to a wave of traffic campaigns, so that those who first post engament see your viral video audience and our custom audience see the ads again, this time we tell them where this product can be purchased, just guide them on this connection, Like your shopify stor, or your stand-alone station, as shown below
You may ask: Why don't I just direct my Amazon product listing page?
My answer: Don't do this kind of thing, because these consumer groups (advertising audience) have a lot of uncertainty, just some interested in our ads, there is further understanding, and the first time you see ads dot to see a specific understanding of the product price of a group of people, if you direct these people directly guide your product listing, your rank instead fell, because there is a lot of traffic but the purchase of "conversion" traffic is very small, So we're going to boot a stand-alone site or a landing page.
PS：The simplest landing page is created like this! "Illustration"If you want to do a landing page, you can read the article above to learn how to make a simple landing page.
I mentioned in the first six principles that our advertising must have a bait, we on Amazon new products must give some concessions, so that the product is active, let listing live, because the first month on the shelf is very critical, listing in this month's conversion will determine whether your product can have a good performance in the future.
Another question is, what am I doing? What's the role of my conversion here?
When we run ads, I've given some coupons to appeal to the customers we get from our first ad and similar new consumers, so we put them on this page through Facebook Pixel for example, we see the ads, click on the page, pick up our coupons, divide them into three steps, we can put a button at each step, and then track the customer's behavior through Facebook Pixel, as follows:
I think we should all understand the main meaning of the image above, we put a tracking button on each action, so that we can use this data when we see ad data and redirect ads.
Like what.:1 Some people have entered our landing page, but have not received a voucher, indicating that our landing page is not enough to attract them, and may need to be further improved in content.
2 Some people click on the voucher but did not buy, this time we can consider for these people again to give a higher discount to encourage them to buy.
To put it enough, by leveraging pixel in our ads, we can get a better understanding of what our customers want, and when we run ads against these people, we can change our strategy based on pixel data.
First-time ads get a mixed audience, is there a better way to find a precise audience?
The answer is of course, because it's not just you who sells these products, you can buy other sellers' consumer databases, to put it across, you buy other listing buyer data and import it into the custom audience, which we've specifically talked about in this section,You can be hereYou learn this trick, it's not that hard to get review! Dry goods Public Number This article I explained how to use other people's buyer data to create your own buyer data related content, you can look at this section,This ad doesn't run directly to this group of people, so you don't have to worry about not finding a precise consumer base, which is just one of the quicker ways.
I will explain in detail the process and steps of this type of advertising in the next free live broadcast, if you are interested in this live broadcast, you can add a scan to join my WeChat, I will be in our learning communication group to inform
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