Dry Goods: Can Facebook advertise like this? Did you make it?

It is well known that Facebook's LandPage reach rate (the "prelude" to conversion rates) is less than 5%, which has become an indisputable fact. Especially in today's advertising epidemic, only by conventional optimization, how to break through the Facebook algorithm, has become a top priority.

Facebook Ads came into being

Facebook Advertising is the most profitable platform model in the world for social media trends.The premise, of course, is that Facebook already has about 2.5 billion active users globally.

However, when we first invest in Facebook advertising, it's important to be clear:Success at a lower level of spending doesn't mean you can achieve the same success for more money.

Today, teach you five Facebook advertising strategies to effectively improve Facebook Advertising's input-to-output ratio.

1, reasonable increase in the budget

Increase your budget reasonably

You might think that any platform has an advertising budget

Isn't it all the more the better?

There is no denying it

This is the most basic investment requirement on Facebook's ad list

But you have to be careful

Especially in terms of spending time on advertising and increasing your budget

Make an informed decision

So it's important that advertising invests time in determining change

Google Trend Analytics

Google Trend, which analyzes billions of search data from Google's search engine every day, tells users how often a keyword or topic is displayed in Google's search engine and its related statistics over time.

In particular, the highest coverage of product data must be ensured when using Google Trend to explore product trends.

At the same time, overemphasized the Compale feature to do more than oneKeywords.The contrast between them will be the end of the house.For advertising, more attention should be paid to whether the trend of the product is stable, whether the performance is obvious in the off-peak season, rather than the search volume and competitiveness of the product.

On this basis

We are still minding the global distribution of our target users

Easy to post-Facebook regional precision delivery

Facebook optimizes your ads over time, which is why ads tend to perform better over time.If you invest too much money in an ad for a short period of time, it's likely to impact the algorithm, resulting in a significant drop in your ROI.

In general, through trend analysis, predict the product's hot search cycle in advance, and if you determine that May is a big search, you should selectively increase the launch of Facebook Advertising in March.

Through advertisingManagement.enter the campaign you want to modify, click "Edit" and click "Adjust Budget" to adjust the increase in budget ratio.Generally speaking., don't run ads every daymore than 15% of the previous day.

2、Increase your budget reasonably

使用Facebook Audience Insights

With Facebook Advertising, you can access and leverage this valuable data.Using Facebook Audience Insights can help you make user portraits, get to know your customers, and take targeted action

1. Enterhttps://www.facebook.com/ads/manager/audiences/manage

2. Select Custom Audience (Custom audience)

3. Select the first item on the page that jumps out“Customer File”, follow the instructions to complete the upload

The file is uploaded as cSV or TXT.After uploading, Facebook Audience Insights creates a user database based on the user information you upload.This process usually takes about 30 minutes.

Let's say your initial ads were aimed at people who loved bike travel.However, throughAudience InsightsThe data show that these people also like outdoor sports.

You can.RepositionOriginal groups interested in outdoor sports can also create sports-direct content, and these sports enthusiasts are also active extreme challenge enthusiasts.Thus, through the matching of interests and behaviors, the target audience of advertising is expanded.

3, reasonable increase in the budget

Build trade relationships with your audience

The world is shrinking with customer-targeting-assisted maps on Facebook's platform.As a result, we are given more opportunities and possibilities to develop regional customers.

Suppose, if you live inUnited Kingdom.You can extend your audience to other native English-speaking countries, such asUnited States, Australia and Canada.

On this basis, all you need to do is put your ads onCompile.into the language of your target customer's country.

It's worth noting that when using Facebook for advertising in multiple countries and language markets, you need to reasonably evaluate the return on investment of your ads.For example, in the United StatesPromote.The cost of the product may be much higher than in Cuba.

4, reasonable increase in the budget

Summarize.

There are unforeseen risks to any form of investmentFacebook Advertising is no exception.Nevertheless, we still expect an efficient input-output ratio.

So, comprehensive productsData analysisAccurate audience targeting is very important.On this basis, the content of the update optimization, appropriate and reasonable increase in ADS budget, in order to play an unexpected benefit.

Source (Network)

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Dry Goods: Can Facebook advertise like this? Did you make it?

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