How long is the 6-second video? It's about the same time as watching a GIF. However, since YouTube launched the six-second non-skipable ad, all sorts of data have shown that this form of advertising is feasible.

Because of the short time, the user's attention is fully utilized. Maybe you'll also think, 6 seconds ad exposure is good, but how about conversion?

Recently, YouTube teamed up with Netflix to test whether short-video ads are converting as well as long-video ads. After trying different lengths of video, they found outThe shortest 6-second ad works best, as shown in the following image:

Do a good job of 6 seconds of advertising at the core, is to have a pick and go, focus.

6 seconds ads can be independently into an ad, with a powerful picture sound, instantly catch the user's eyeballs.

At the same time, you can also a few 6-second ads for a group, to make a series, step by step fascinating, plus a little longer 15-second ads, to lift the audience's appetite, remind them of the curiosity to open a full version of the new story.

Here are two excellent cases to see what a brilliant 6-second ad is!

Gray's team remakes "Little Red Riding Hood", which is no longer a victim. The remake begins with three different six-second ads, each of which is a food feast for Little Red Riding Hood, which is very different from the plot and content of the old story, making the audience curious about what's going on.

Full video:

The original fairy tale, "Goldilocks and Three Cubs," tells the story of a golden girl who breaks into three cubs when they go out, eats, sits down in a chair, sleeps in a cub's bed, and the last three cubs forgive goldilocks.

72andSunny re-interpreted "Goldilocks and the Three Cubs" and made one with just 6 seconds to highlight the highlightsGreat demonstration：

The story is re-interpreted as a six-second shopping ad for several "golden locks": locking bowls, chairs and pillows so that Goldilocks doesn't have to eat, sit, or sleep. With this powerful golden locks, the story of The Blonde and the Three Cubs will be rewritten.

6 seconds of advertising has no redundant content, only highlights a bright spot of the golden lock - strong and durable, with the gold lock, security, loss of damage is no longer afraid. And the content humor is strange, very interesting.

When your product has a lot of features, you may want to try 6 seconds of advertising, you can let each 6 seconds of advertising highlight a feature of the product, so that the audience will know more about your product, advertising performance may surprise you.

Source: Google Marketing Business School

Shooting a 6-second ad doesn't require much footage and set-up, saving you money on your ad budget.

YouTube has 1.9 billion monthly users and more than 180 million hours of daily viewing. Running YouTube ads will no doubt keep your products alive in front of a wide range of users.

If you also want to run a YouTube ad, welcome backstage messages to papapapa:)