Ho Kong: How can you use YouTube as an advertisement to grab effective attention?
YouTube is the world's largest video social platform with more than 1 billion active users worldwide and the highest rating of Internet user satisfaction worldwide. Video social as a new form of media in the mobile Internet era, it has changed the past social form, can meet the user's deeper social needs. As a result, more and more companies are using YouTube for advertising.
Li Guangdou, a brand strategy expert, has pointed out that "In the age of information soot, grabbing effective attention becomes the core of commercial warfare, and effective attention is the prerequisite for effective purchasing power"。 By the same to no means that companies use YouTube to advertise, and only by grabbing effective attention can you successfully channel your business, otherwise the videos you send will be drowned out in a vast ocean of information, which means that your output is useless.
To use YouTube as an advertisement to grab effective attention, two questions must first be clear: first, what factors affect The ranking of YouTube videos, and second, how to optimize YouTube videos.
Li Guangdou, a brand strategy expert, believes that:“Good products also need good marketing. In the second half of the Internet, network communication became the mainstream marketing method. In the digital age, it's more important for the world to find you than for you to find the world. Traditional marketing methods need to be re-interpreted, and marketing methods that can bring traffic and sales are effective。”Therefore, YouTube video optimization is essential if you want to use YouTube for advertising and grab effective attention.
For factors that affect video ranking, you can optimize for this:
1. Depending on the content of the video, precise labels and titles must be highlighted in the first half of the video title.Good advertising will have a Pavlov effect, allowing everyone to form conditional reflexes.
2. Your video content should be interactive and impulsive to share.If an event wants to make an impression in the consumer's mind, it must have strong enough shock waves, characteristics, or conflict. The anti-barrel theory tells us that the longest wooden plank of the barrel determines its characteristics and advantages, and becomes a commanding point in a small area.
3. The video has built-in caption tags and titles.This is an important role in video optimization, and the built-in subtitles are one of YouTube's criteria for judging how good or bad a video is. Videos with subtitles are usually ranked better, so you can find a third party to help edit the video or use software to subtitle the video.
4.The extra-long video description should not be too long, otherwise it will affect the ranking.Targeting keywords or long-tailed keywords can give the video a higher position.
5.Videos posted to YouTube are also posted to multiple social media platforms, including LinkedIn, Facebook Group Homethis way you can expand the channels of the lead.
The Internet is a tool, but also a thought. It is constantly changing people's way of life and thinking habits. If enterprises want to use YouToBe for advertising, to seize effective attention, they must go deep into it, to achieve a comprehensive understanding and timely make the right market feedback.
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