68 years grinding a cup of milk tea, the original good product is the best advertisement!
Spring is the season of cherry blossoms.
On April 8th, a train left Wuhan, a city famous for its cherry blossoms.
And those who miss the cherry blossoms in Wuhan don't want to miss another cup of cherry milk tea.
Recently, by a group of netizens love to recommend, Lanfang Garden spring limited cherry blossom milk tea by the crazy pursuit of netizens, become a veritable milk tea burst, but also the major social platforms to punch the new favorite of the spring.
What is the magic of Lanfang Garden, founded 68 years ago, that can make milk tea last forever and stand out among the many milk tea brands limited by the beach-grabbing season?
Affected by the outbreak, many young people missed the opportunity to see cherry blossoms on a good spring day. In Wuhan University's 5G-VR cloud-viewing room, due to the large number of people online, and even once the server paralysed "viewing event."
Major businesses have also entered the "cherry blossom season", cherry blossom cola, cherry blossom chips, cherry blossom cosmetics and other types of cherry blossom peripheral products. And the milk tea market, but there is no product can become the cherry blossom taste in the taste buds the best interpretation.
To this end, LanfangYuan launched only in the cherry blossom season (March and April) sales of the spring limited new product - cherry blossom milk tea. And this milk tea industry's "cherry blossom goddess" is not to meet expectations, just listed, it is scheduled to burst.
What kind of experience is it when the alcohol of coffee and the strongness of milk meet the fragrance of black tea and the freshness of cherry blossoms? Lanfang Garden brings the answer with this cherry blossom milk tea.
Taste, cherry blossom milk tea in the basis of milk tea into the light fragrance of spring cherry blossoms, coffee roasting aroma into the delicate stockings milk tea, silk smooth, sweet mouth, each mouth down, all bring a strong happiness impact on the taste buds.
According to food Jun understand, Lanfang Garden raw materials are very high-quality, selected Alabica coffee, after grinding, extraction, aroma recovery and other 11 processes, to create a positive coffee flavor;
And in order to meet the girls" milk tea does not gain weight" desire, cherry blossoms only three sugar sweetness, only equivalent to a half apple heat, it is the legend of "not sweet not tired."
In addition to its unique taste, the "face value online" packaging has also become the gene for the lanfang garden cherry blossoms lock-in burst. New packaging mainly Japanese cherry blossom style, flowers simple and generous, vivid details, with cherry blossom powder and gem blue collision color, so that the spring blue sky, romantic cherry blossoms, forming a unique orchid garden-style spring cherry blossom landscape, enough to enjoy cherry blossoms at home.
At present, the tea market is basically divided into three categories: table-top milk tea represented by pearl milk tea, new tea with fruit tea and cheese milk cover tea as the representative, and Hong Kong tea with milk tea and stocking milk tea as the representative.
Compared with pearl milk tea and milk cover tea in the streets, Hong Kong-style "milk tea" seems to be low-key and mysterious, however, in fact, milk tea has a longer history and spread quite widely.
"Milk tea" originated in Hong Kong, is a popular drink in Hong Kong tea restaurant, from milk tea and coffee mixed, pay attention to the beauty of the match, coffee hot and cold tea, coffee mellow and milk tea silky blendthe collision of Chinese culture and Western culture.As its name "Yu", the dragonflies and dragonflies attract each other and combine perfectly.
Looking at the Hong Kong film and TVB grew up in the generation, perhaps will also remember the hero and heroine often after work, three or two, sitting in the Hong Kong-style tea restaurant to order a cup of "Yu" scene. It is such a cup of "milk tea", as the representative of Hong Kong-style food and culture, accompanied by the growth of several generations, but also to guard the youth memory of generations.
And when it comes to "Hong Kong-style tea", one cannot but mention Lanfang Garden, which is the founder of Hong Kong-style milk tea.
Founded in 1952, Lanfangyuan has a remarkable background. LanfangYuan founder Lin Muhe came to Hong Kong alone, when Hong Kong was still under British colonization, English milk tea is the exclusive of the upper classes, Linmu River wants to improve the promotion of English milk tea, so that every Hong Kong citizen can drink both cheap and good to drink but also to remove the lack of milk tea. After trial and error, Hong Kong stocking milk tea and milk tea were born.
Lanfangyuan is the ancestor of Hong Kong-style milk tea, won the love of Hong Kong people for more than half a century, but also harvested Zhou Runfa, Tan Kirin, Ren Dahua, Chen Yuxun and other big-name Hong Kong star fans, foodie Cai Lan even gave "do not drink Lanfang Garden, white to Hong Kong" praise.
And milk tea, not only has the silk of Hong Kong-style milk tea, but also has the effect of refreshing, so that this category has become more white-collar favorites. Back in Lanfangyuan's Hong Kong storefront, there were plenty of nearby white-collar workers who bought a cup of milk tea to relax in response to Hong Kong people's signature high-speed work rhythms.
In 2017, the cup-filled Lanfang Garden entered the Mainland and brought the Hong Kong-style milk tea category to the mainland consumer market.
Now "milk tea does not leave hand" young people, really need such a cup of imported black tea use≥ 5 grams / cup of milk tea to continue life, Lanfang garden milk tea has become the milk tea industry can stand the test of time "popular star".
After all, whether it's the Milk Tea Party or the Coffee Party, you can start your day with a refreshing and delicious cup of milk tea on a warm spring morning.
Milk tea market competition is particularly fierce.
Pearl milk tea and new tea field, the market has been in a state of oversupply, tea industry store costs are not high lead to a large number of entrepreneurs influx, brand fish and dragon mixed. Coupled with the serious homogenization of products, it is difficult to form barriers, even through marketing means, to the identity of the Net-Red once created marketing myths, but the product core can not support the long-term trust of consumers, very easy to be imitated and copied.
And to Lanfang Garden as the representative of hong Kong-style milk tea, but always hot, frequency circle powder. The reason for this is that the competition in the milk tea industry will eventually return to the product itself.
Because good products are always the best ads.
For a pot of tea soup with exactly the same flavor, Mr. Linmuhe, the founder of Lanfang Garden, tried countless varieties, eventually selecting Sri Lankan tea and tea from four other places, groping over and over again for the exclusive classic mash-up ratio that Hong Kong people love.
In order to pull out the best milk tea, Mr. Lin Lao with cotton wool inner layer of the densest gauze, will be brewed tea in the stainless steel teapot repeatedly pulled, this original "eight-handed hit tea" pull tea craft to become the exclusive secret of Lanfang Garden.
Because of the "ingenuity" and the birth, this is the first heart of Lanfang Garden, but also the inheritance of Lanfang Garden. It's easy to hit tea, it's not easy to knock out a good cup of tea, it's not easy to knock out a good cup of tea with a stable taste.
Lanfang Garden's continued hot sales, behind its consistent adherence to transparent raw materials, exquisite technology, high-quality taste, quality and stability.
Over the years, LanfangYuan has always been in the selection of materials excellence, its advocacy of the process of "tea-scented milk slip back", that is, tea color, fragrance, milk tea gold ratio, taste slip back to Gan, etc. , it has become a measure of whether Hong Kong-style milk tea is authentic standards. It is precisely because of the establishment of standards, so that Lanfang Garden has access to the market mass production possibilities.
Because of its outstanding performance, in 2019, the milk tea ancestor LanfangYuan won the grand prize at the 58th World Quality Review Conference, which is known as the "Nobel Prize of the global food industry" because of its long history and international authority. Captured the cross-strait three tea lovers, but also conquered the international quality stage, is the Lanfang Garden 68 years to adhere to the classic taste, and constantly polish the best recognition of products.
In all kinds of new tea advertising endlessly at the moment, Lanfangyuan with products and sales, for the "product for the king" to write a vivid proof: traffic spokesman is not a must, burst marketing is not a must, when the product is strong enough, word-of-mouth is strong enough, the same can pry hot sales. What really impresses consumers is not "counter-marketing", but "strength products".
At present, the milk tea market presents a clear "19" pattern, that is, brand tea occupies 10% of the head, the remaining 90% is still struggling on the profit and loss line. As the ancestor of Hong Kong-style milk tea, Lanfang Garden undoubtedly has a first-mover advantage.
The most powerful business card for the sustainable development of a brand is undoubtedly quality. With the heritage of classic Hong Kong flavor and innovative product strength, Lanfangyuan and its milk tea momentum is still strong, taking into account the health quality and refreshing effect of milk tea, or will become the next industry consumption trend.
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