16 classic ad creative papers!
1. Mark's story
Inside the command tower of a space center, young man Mark gazed at the display in front of him. Suddenly, two moving targets appear on the display at the same time, and the two flying objects are flying closer and closer, there is a risk of a head-on collision. Mark was in a hurry, staring at the display and quickly operating the keyboard. However, the flying objects are still flying closer and closer as if the procedure had been set. Finally, the tragedy occurred, the impact of the fire reflected the entire command tower. But in the moment of tragedy, Mark, like a man, clenched his fists excitedly and flashed an unsuppressable ecstasy on his face. At this point, the screen appears with the following caption: "Mark, a former video game programmer." "You can change your boss, but don't change your major, " the advertisement said. "(Job site ads)
2. The story of index finger surgery
The time for anticipation has finally arrived. In the quiet ward, nurses were carefully unwraveling thick gauze wrapped around the index finger for middle-aged men layer by layer. The patient was restless, his wife clasped his other hand, and the attending doctor stood opposite the patient, looking uneasy. Finally, through surgery was length longer index finger alive "standing" in front of the eyes of all. The operation was successful! The couple were overjoyed. Back home, they couldn't wait to open the fridge and remove the ketchup bottle from it. The husband put his long finger, which had just underwent surgery, into the bottle, and successfully "fished" the only remaining layer of ketchup at the bottom of the bottle, staring excitedly and proudly at his wife, who stared at the ketchup on her husband's index fingertips...(Ketchup ad)
3. It's all laundry detergent
A young Japanese couple came to a country in South America. At the airport, alarms rang as Japanese men passed through security gates. He immediately realized that he still had a few coins in his pocket. So he pulled out the coins apologetically and let the customs officers see them. Unexpectedly, the customs officers suddenly lost their color. It turned out that in addition to the coins in the man's hand, there were some suspicious white powder. The customs officers rushed up and forced him away without saying a result. In fact, those white powders are not drugs, but laundry detergents that are not completely dissolved when washing clothes. The poor Japanese man exclaimed injustice, while his young wife wept and felt sorry for herself.(Laundry liquid advertising)
He is an AIDS patient
The office was quiet, and the employees were busy working on their own case offices. Suddenly, there was a hissing roar: "Do you want me to tell you?" I've had enough, you know? It turned out that the boss of the company was angry at a thin young man, "Hell, hell! You get out of here, get out of here! The young man left the office in silence. The young man is actually an AIDS patient. The ad says: "Treat AIDS patients like this boss, just like any other employee." "Advertising from a special perspective, encourage people to treat AIDS patients like ordinary people, rather than deliberately give them so-called "special treatment", otherwise it will hurt them."(AIDS Prevention Association Public Interest Announcement)
The doctor doesn't understand the patient's heart
In the critical care unit of the hospital, the nurse is checking the room. A patient, unable to move, suddenly blinked a few times, and the female nurse hurriedly called the doctor for consultation. As the doctors and nurses gathered around the patient's bed, his fingers moved slightly, as if to express something. The doctor hurriedly handed the paper and pen over, and the young man wrote down a line: Don't block the TV! It turned out that the position of the medical staff was just blocking the patient from watching TV, so he asked everyone to let go, do not disturb him to watch the European sports station program.(TV ads)
6. It's lower than you think
Late at night, a woman in white was stalked by a stranger man. To escape, she ran into an unfinished construction site, but strangers followed. The construction site is dark, the ground is water, the white woman stumbled and ran, but the stalker is still chasing closer and closer. Just as she was about to catch her, suddenly the stranger's head hit a transverse steel pipe. Originally, the height of the steel pipe is exactly the height of the tracker's forehead, he did not find, so did not bow his head but walked straight past, the result was suddenly knocked unconscious. The girl survived. Then the caption says: "Swiss Telecom's new tariff is lower than you think." "(Telecom ads)
7. How to carry love to the end
At night, on the streets of Paris, a young man stood downstairs in a residential building, looking up without saying a word. Books, alarm clocks, magazines, sports shoes, records, electric guitars and other items have been thrown from upstairs, smashing all over the land. It looks like the lad had an unpleasant affair with his lover, which led to the "up-and-down" break-up battle. Then came another white-haired old man downstairs, who wanted to stop the behavior upstairs. Just to lament the old man's kind heart, the man upstairs threw down a photo frame, which was encrusted with the old man and his wife's photo. The camera shakes upstairs, and an out-of-the-way old lady stands on the balcony with her hands down. At this time, we understand that the original is the old couple in conflict, it seems that throwing things out of anger is not the patent of young people. Insurance company tip: Even if you live to be 70, anything can happen.(Insurance company advertising)
8. The story of the kangaroo
A couple driving around the heart of Australia suddenly began to rain heavily. They found an injured kangaroo lying on the side of the road, the two got out of the car and approached to check, the young man also lovingly took off his raincoat to put on the kangaroo. Before long, the kangaroo bounced away. The two young men were on their way when they found the car keys in the raincoat pocket worn by the kangaroo. While the two were dthing about being trapped in the wilderness, the raincoat-wearing kangaroo returned, alongside a local native. The indigenous man took out his car keys and pointed to the girl for an exchange, and the young man nodded in return. It was a bad girl, and she looked at her lover angrily. It didn't take long for the truth to come out: all the natives wanted was the raincoat the girl was wearing.(Raincoat ad)
9. The road of the enemy is narrow
A football match was over, and the two fans of the winning team were still in a state of excitement when they exited, and continued to dance and rush to the bus home. They jumped and made a fuss, but suddenly they were too scared to speak out, because they both found the car still sitting angry a dozen strong men. It turned out that these people were supporters of the losing team. It's a narrow road for friends, and it seems inevitable that a conflict will be avoided. At this critical junent, the latter congratulated the former on holding a glass and met with a smile. It turned out that both sides held Fanta soda in their hands and reconciled because they both supported Fanta.(Beverage ads)
10. Develop your child's imagination, are you good enough?
In a classroom in a primary school, a female teacher is taking a painting class. "Today, you can draw what you think of." The teacher plans to develop children's creative and imaginary abilities in a completely open form. As a result, a variety of unique shapes, colorful insects, animals leap on the paper.
But the teacher found that there was a little boy's style of painting is somewhat unusual: he used a black brush, white paper all black, and one after another, very focused. The other students are out of school, empty classroom, the little boy is still buried black, "sand sand" sound of the brush so that the teachers face each other. As night fell, under the lamp at home, the little boy's "sand" painting sound did not stop for a moment. Young parents are worried about what they think their children are sick of.
The doctor asked the little boy what he was drawing, the little boy had no time to answer, only one after another "sand" blackened ... Finally, the little boy was taken to the hospital. The white-haired old specialist was called out, and he was in a wheelchair, with a large group of doctors to consult the child, but still unable to understand. In the white ward, the little boy's finished black paper has been spread all over the place, but he still has no sign of "dropping the pen" ...
The attentive female teacher found a box of puzzles in the little boy's desk, and suddenly realized: Is the little boy creating a puzzle? So teachers, parents and doctors and nurses worked together to stitch together a piece of black paper on the floor of the gym. Gradually, a lively and lovely black image unfolded in front of people.
No one thought that the little boy created a huge whale, he kept drawing countless black pictures, just to spell out his imagination of the big whale. The whale's large body, played the film's advertising slogan: "How to encourage a child?" You must use your imagination. "The ad calls on people to support the Children's Development Foundation. (Public service ads)
11. Never drink and fight cattle
This is a new duel between bullfighters and bulls to test the quick-acting de-fouling power of a new type of washing powder. On one side, the bullfighter was holding a bottle of red wine, lying on a piece of white cloth hanging from the rope.
On the other side, a grumpy bull locked in a truck was red-eyed and the truck was hit by it. The bullfighter motioned to open the back door of the truck. The bull went mad in the direction of the bullfighter, and the loess flew behind it. The bullfighter was calm and methodical, first pouring a small spoonful of washing powder into a basin of fresh water prepared on the table next to him, then taking off the red-stained square cloth and putting it into the water, looking back at the flying bull.
When the bull was a few steps away from him, the bullfighter pulled him out of the water and unfolded the square cloth, and made a face-off appearance against the bull. But by this time, the red wine stains on the square cloth were gone. The cow stopped quickly, looked at the white cloth, and dropped his head helplessly.
There is no doubt that the rapid de-fouling function of the new detergent has been tested in practice. But just then, the bottle on the table was accidentally knocked down, red wine splashed on the bullfighter body, pants were dyed red a large area. Suddenly, the near-at-hand bull raised its horns and re-entered the duel... (Laundry detergent ads)
12. This is something you forget when you hunt in Africa
The vast wilderness of Kenya, Africa, with the sun blowing and the breeze blowing. An African young man, carrying a sharp spear, holding a small bag in one hand, looked anxious, edging all the way, all the way looking for ...
He followed the road signs and arrived at the airport in the capital, Nairobi, where he decided to catch a flight out of Africa. On the plane, he held the small bag tightly in his arms with both hands, for fear of any flashbacks. He had only one idea: to return what he had picked up to his master anyway.
The plane landed in a bustling European city. In this completely strange civilized city, the young man everywhere feel uncomfortable, and his appearance also attracted curious urban people to look at the side. But the African young man infatuated, is still a spear, a hand baggage, in the vast sea of people struggling to find.
Kung Fu is not responsible for people, he was finally lucky to find the owner's home. The door of the house opened, and the young couple looked puzzled and wondered what had happened. The African lad was relieved, and he carefully took something out of his little bag and said with a smile, "This is what you forgot when you hunted in Africa." "
It turned out that it was an empty mineral water plastic bottle that had been discarded by a young couple on the African continent. The advertisement finally tells visitors to know how to respect nature, do not throw debris during the journey, pollution of the environment.(Public Service Advertising)
13. Help in the dark
This is an ordinary residential building. On the stairs, a new young man was humming a song and speeding down the floor. Suddenly, the lights on the stairs went out, because it was night, and the building was suddenly dark. The young man accidentally hit something and fell.
Just then, he heard the opening of the door in the building, and, unable to see anything, asked, "Who is it?" Do you have a lighter or flashlight? The other side replied no. Since the other side could not see the young man, he asked if the young man was going downstairs.
The young man replied yes. The other person said kindly, "Come with me." Be careful. "In the dark, the lad followed each other, step by step downstairs. Open the door and the light outside shines in. The young man, dusting the dirt on his body, thanked him: "Thank you." It's a minute to see. "
It was only then that the young man found out that the other side was blind, which left him in a dazed state... Advertising: "Learn to see." "(Public Service Advertisement of the Indian Association for the Blind)
14. Happy two feelings, don't forget the balance
The story begins with a very traditional seduction scene. In the cafe, a middle-aged man, who appeared to be a business person, sat and read a financial daily newspaper.
At another coffee table not far across from him, a middle-aged woman was equally alone, seiffing coffee and tentatively staring at the man opposite. At this time, read the newspaper man looked up, the eyes just met the lady.
The woman's eyes showed a little warmth, the man first slightly, and then bowed his head, ready to continue reading the newspaper. But he seemed to think that the lady's hot eyes were still on him, and he looked up again.
Sure enough, the lady opposite had a vein of affection, and smiled at him. The man was very gentlemanly, and smiled back with kindness. When the lady saw the time was ripe, she got up and went straight to the man's table. Look at each other, everything is in words.
The lady skillfully pulled out a pen from her bag and looked at the man with affection as she began to leave her phone number in the newspaper. But it was then that an unexpected ending occurred.
The man was seen grabbing the newspaper, raging and waving it madly to drive the lady away. It turned out that he could not tolerate even the most moving woman in the world smearing his newspaper in such a senseless way...(Newspaper ads)
15. Himalayan ——? Don't be amused!
On the snow-covered roof of the world, the wind is flying with snowflakes. Two climbers climbed the steep cliffs and made an unusually difficult climb to the main peak.
As professional climbers, they are equipped with the best climbing equipment, but even so, because of the extremely steep road, coupled with long journeys, alone, their way to the top is really difficult to get to the top.
In the end, however, they were successful with their perseverance and excellent professional skills. Just as they stretched their arms and looked down at the mountains, roaring with the pride of the conquerors, two clear car whistles suddenly came to their ears.
On the side, my God, it was a big truck slowly driving in front of them - they arrived at the summit after all their hard work and death! The truck driver didn't seem to see it, and he shook the window and greeted two stunned mountaineers, saying, "Hey guys, it's a long way to Angudar. "
The warriors told him it was the Himalayas. Hearing this, the truck driver thought they were joking with himself, and replied with displeasure: "Himalayan ——? Don't be amused. "The picture advertises: "Ural trucks, everywhere." "(Automotive ads)
16. The story of the supermarket cashier
There is such a female cashier in the supermarket, every day before work, she has to take a bag of fast food vegetables from the supermarket freezer, buy home, use the microwave oven hot, enjoy a meal of delicious food.
But miracowingly, although it's an extremely popular product, there's a bag of fast food dishes in Noor's freezer every day before she leaves work. Even her colleagues find this strange phenomenon sleek.
But day after day, no matter how sought-after the product, she can do it every day, the last to get the last one that is not hers. The end of the story reveals the exclusive secret of the female cashier.
Originally, every morning just a work, the first thing the female cashier to do is quietly come to the freezer, from the freezer filled with fast food products to take out a bag, throw it to the ground, with the heel of the shoes on the bag to crush a few times, and then put back to the freezer, quietly left. Such a bag by the female cashier's heel made a "mark", packaging damaged products certainly no one asked, its only buyer can only be the female cashier herself.
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