Fighting is the most common form of communication

Arguing with a lover hurts each other's feelings

Arguing with strangers can lead to physical conflict

Superman quarrels with each other, and it is estimated that the end of the world is coming

... ...

Recent.Coca-Cola released an ad

On the sudden whistling to "fight" as the idea

Trying to re-establish a bridge between people

Without subtitles, you can feel the anger across the screen

↓↓↓

What's more, people's anger

Even the houses collapsed

The city gradually began to spiral out of control

Superheroes also fight from the sky to the ground

At the end of the clip, Coca-Cola expresses its opinion

Everything's better when we're open

（Everyone can be on the wrong side）

It is very irrational to quarrel

Fight with the person you love, and the person you love the most is hurt

Quarrel with strangers, injury may be their own

In fact, people get along with people, it is normal to have differences

We must learn to control our emotions properly

Try to think from someone else's point of view

You will find that you are not necessarily on the right side

Coca-Cola advertises ideas through "fighting"

to arouse people's "same-heartedness."

If everyone can learn to think differently

Then the world will be much gentler

The last two fists collided

Formed Coca-Cola's logo

Meanwhile, Japanese illustrator Dyomura

Use Coca-Cola's signature color scheme

Create a cartoon that fits the theme of the ad

yes or no！maybe？

There are many possibilities between right and wrong

Sometimes a question is the answer...

Sometimes the question is the answer

In the form of comics

to express the theme of "happy chest"

tried to pass the poster this time

Can break the mustard between people

Build a bridge of peaceful communication

A lot of things are not right or wrong

It's a discussion

Don't be too obsessive about right and wrong

It's about thinking about what to do

to achieve a perfect balance

We hear more when we shout less...

The less we speak, the more we hear

People are often eager to express their views

But never listened carefully to each other

Hope each other as soon as something happens

Do as you see it

Over time, two people will drift away

We can see more when we look up...

In this day and age

Everyone was sealed by their cell phones

Live in your own world

One by one has become a bower

You never found out

When you leave your phone and raise your head

You will see more scenery

meet more people

Anything is possible with  an open mind...

Anything is possible, as long as the mind is open

The two men gave in to each other in the quarrel

It's like two cacti with thorns

Hurt each other, no one is willing to give in

Think strong is to protect themselves

It's actually harming people

As long as one side can show weakness

Remove your case

That's going to be a different harvest

Product packaging

Coca-Cola's latest packaging

Red and white color schemes are still used

Use different postures with both hands

to show open-mindedness and return to the theme of good

Coca-Cola designed all the materials this time

I hope you can make some changes

Be able to communicate honestly in the event of an incident

Don't just argue

You have to fight one to win or lose

Not everything is black or white

People-to-people exchanges must be a little more inclusive

If it's really on fire

Then drink a can of Coca-Cola

After all, nothing

It's a can of Coke that can't be solved

Advertising hunters  WeChat /i4AADS(Long press can be copied)