Speaking of fast food advertising

The most luring appetite but also the most bland advertising

Non-instant noodles

Say it seduces appetite

It's because the form of advertising is too realistic

Red roast beef, red oil peppers...

These ingredients all seduce your expectations of instant noodles

It's not surprising to say it's bland

Because instant noodles advertising ideas are really the same

The only thing I'm probably impressed with is Wang Han's

"Someone imitates my face and wants to imitate my face."

……

To say fast food advertising ideas

McDonald's is doing really well

Today's recommended ads

Simple and fun, but enough to make a big hole in your head

Like this one

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Fruit salad ads at bus stops

There is a large "M" logo on the station sign

The glass was hazy

You can see the presence of water drops

It feels like a very fresh fruit salad

The highlight of this ad is that

Smart use of water drops to convey fresh concepts

Pepsi Has a similar expression of fresh advertising

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McDonald's ideas are simple and novel

Like a clever craftsman

You can give you the whole idea at your hand

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My favorite summer homework

Summer, ice cream, summer homework

Can you say it's not clever?

Similarly

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Free WiFi

Use food to express free Internet access

McDonald's is open 24 hours a day

How can consumers be informed?

The idea is still simple

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Open 24 hours a day

There's this in the 24-hour commercial

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McDonald's is open 24 hours a day

But the other shops basically closed at night

So McDonald's printed the ads on the curtains of other stores

Tell consumers

You see, they're all closed

We are open 24 hours a day

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It is also open in the evening

McDonald's ideas are certainly not limited to planes

Running physical ads online is also great

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In the heart of Vancouver Road

McDonald's made a lamppost

Turn the streetlights into coffee pots

The street lamp seat becomes a coffee cup

The lamppole is pouring coffee down

The whole picture is creative and eye-catching

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In Switzerland

McDonald's turns zebra wire into French fries

The warm-colored big M stands out in this field of vision

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This is a creative advertisement in Sweden

Make an ad a jigsaw puzzle

If the customer can successfully complete the puzzle

you'll win a euro for a big cup of coffee

Obviously.

This game is very simple

McDonald's strategy is not to directly introduce offers

It's through fun little games

Both convey a consistent concept of happiness

It also enhances the user's taste for the brand

If you're going to make a promotional idea

Prompt consumers to act quickly

What would you do?

McDonald's does this

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Bus stop on the streets of Vancouver

A glass container is easily filled with coffee beans

This container is a funnel

Over time

Coffee beans are slowly decreasing

Hints that McDonald's free coffee campaign is coming to an end

Such an image of promotional advertising

I have to take it

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This is a sundial ad for McDonald's by LeoBena Advertising

Billboards are transformed into sundials

The M-pointer will be between the morning and noon

Point to different varieties over time

Tell the consumer what to eat at which time

Although consumers may not follow the instructions

But such creative advertising

Who else would say no?

It is said that the advertisement was at its best at that time

McDonald's criteria are customer first, customer first

So how do they convey that?

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The chimp broke the glass

extended the big hand of the black hand

The waiter's face is no different

Smile and hand the chimp food

The advertisement is more obscure

But think it over

should be wanted to express

Come here for dinner

That's what it's all about

Just be yourself

There are two other similar ads

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The ghost of eating hamburgers

Cinderella riding a pumpkin

This is a McDonald's Halloween ad

"come as you are" in the upper left corner

It means "be who you really are."

The ad wants to communicate

Even if you're eating weird ghosts

Cinderella without crystal shoes

McDonald's still welcomes you

Come to McDonald's for dinner

No restraint is required

Just be who you really are

Humor in the form of advertising

Not only does it reduce the distance between brands and consumers

Also cleverly convey their own business philosophy

The means are not high

That's what McDonald's ads are all about

Sometimes simple, but clever enough

Sometimes it's weird, but it's fun

Sometimes practical, but creative

These colorful and creative ads

All-round display of McDonald's business philosophy

Let people have that warm "M" image

Give birth to infinite good feelings

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From Creative Text Workshop (cywzf2013)

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