Twelve cars in the history of film, how expensive is Wal-Mart's creative advertising?
■ Author Black Majun . . Dark Horse Brand (ID: heimapinpai)
As a 1st supermarket chain in the world
Wal-Mart has always been popular with consumers
Especially.TV ads
With unlimited creativity, the characteristics of changeable style
It is well-famous in the advertising world
Recently.
Wal - mart.Awarded for the Golden Globes
A special idea was createdAdvertising.
The ads are assembled for the first time
Bumblebee, Spider-Man and many other "automotive experts"
(I've seen it all.)
Be careful to expose the age yo-
It can be said
In the past twenty-four years
Twelve classic car images in the film and television program
This time it was all gathered by Wal-Mart
It's a creative ad that's very emotional for us
In fact.
Black Horse JunI just saw Transformers: Bumblebee yesterday.
As a result, I saw this ad today!
(That's not why I'm sharing this ad with you.)）
Ads
Including Batman v Superman.Batmobile
Ranger K.I.T.T.
Racing StoryLightning McQueen
BumblebeeYellow Beetle
Back to the FutureDronen DMC-12
And.In CinderellaPumpkin carriage
All appear before our eyes
This wave after wave of memories killed
It's really eye-catching
It is reported
Wal-Mart spent a lot of money on this ad
It's so collective“Remember to kill "the big bomb."
There's really a kind of assembly“Twelve cars", that is, the sense of vision
So once the ad was launched
Not only has it gained a lot of attention
It's already outnumbered on YouTube17 million
After all.
Can put a short TVC
Make it something like Super Player
Bomb-grade "eggs."”Large.
Wal-Mart is worthy of the name of "advertising big man"
See here
Black horse jun should be glad
Thanks to Wal-Mart's advertising costs
Otherwise, change the brand
Want to handle these classic IP
The first estimate is to worry about how to apply for a budget
It's a good word
Wal-Mart made this ad
It's to show your own home
Free and fast
Pick up free
It also wants to be communicated to consumers
"No matter what car you drive
Order online and deliver to the car”
brand concept
I have to say
Wal-Mart's idea
It's really not outHeart
01
Get high returns with big money
Classic.“Recall killing "depicts the user's mind."
Saying goes.
High returns on high investment
Wal-Mart, on the other part, is using this creative ad
Successfully reaped an unusual big data traffic dividend
It can be seen that Wal-Mart's advertising strategy has been very successful
02
Customer-oriented
In-depth strengthening of the brand's service advantages
Speaking of Wal-Mart
Our first impression is parity
From the very beginning
Wal-Mart has always insisted
"Daily parity" brand concept
Make life better for consumers
Judging by Wal-Mart's performance
This kind of people-to-people style more brand strategy
There is no doubt that it was a success
03
Start with your advertising strategy
Comprehensive marketing layout
The success of Wal-Mart's "discount sales" philosophy
it sees the huge spending potential of online users
So.In terms of price
It's different from a general price cut
Wal-Mart considers price as a marketing strategy
And in advertising
Wal-Mart considers advertising as a marketing strategy
So.
With.Focus on future strategic deployments
Wal-Mart has really made it work
"User-centric"comprehensive marketing model
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Editor:Black Ma Jun, senior brand person, graduated from Zhejiang Media University, has worked in ChinaA.Well-known 4A company, focusing on advertising marketing. Here, create brand influence!
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