Creative activities are includedAbstract thinking and image thinkingTwo components. The process of creative activity is consistent with the general law of human understanding.Abstract thinking and image thinking are indispensable in the expression of creativity. The pursuit of image thinking, will produce creative blindness. On the contrary, the pursuit of abstract thinking alone can feel raw hardening and conceptualization.

Today's advertising art expression is rich and diverse, but the creative and production methods of advertising graphics are not fixed. Only by mastering the general form structure law of advertising graphics and exploring its internal form language and expression techniques can we better create rich and diverse advertising works.The expression of print advertising ideas can be summarized as follows:

The overlays are interformed -- Computer print advertising often uses the graphical form of overlays. Mainly from people's habits of observation and thinking in the opposite direction, thinking about new graphics, superimposed images or backgrounds of each other, forming the same meaning, the form of the opposite, the form of a strong aesthetic part or the whole image, so as to obtain strange visual effects and give the graphics a new connotation.

Decomposing refactoring -- It refers to the disintegration and dispersal of the original image and the re-arrangement in a new form of relationship, thus producing a new visual image and expressing a new connotation.

Exaggerated deformation -- By deforming the advertising graphics, so as to change people's perception of the inherent mindset of the real thing, to stimulate and attract visual attention to the purpose of advertising.

Reversing inversely -- The relationship or image in the normal state of size, position, direction, color, material, etc. under certain conditions of the upside-down treatment, or its own contradictions, contrary to the form of objects form a deliberately dramatic fusion of the organization, forming a unique visual effect and produce a sense of humor.

Swap hidden -- This form of composition refers to the partial and local or local and whole shapes of the shape to replace each other, or to hide some of the shapes in the overall graphic, forming an intriguing advertising graphic.

Forms are constructed from each other -- Refers to the finding of the same or similar attributes from the form and sense of the graph and meaning of each other, the composition of the form also strives for the graphic and meaning of the same, also known as isothographic. Compared with other forms of expression, this form of composition is better at expressing more complex and wide-ranging advertising content. It includes three aspects: form mutual structure, meaning mutual structure and formal meaning mutual structure.

Issues that should be noted

In print advertising design, creativity is the most critical and difficult part, successful ideas in the use of a number of issues also need to pay attention to, the most important of which is to find the right point of creative communication. Otherwise, the idea is dull and ambiguous, and can undermine the overall design.

The content and form should be unified -- In print advertising design, we should pay attention to the relationship between form and content. The form of creativity should pay attention to the subject matter and design ideas, because it does not exist independently. Grasp the overall picture, so that the creative can accurately and fully express the ideological content, in order to design content and form unity, so as to produce a perfect picture effect.

Don't look too for something new -- In expressing the characteristics of advertising products, the key is to find the right point of contact for creative communication, which should be recognized by consumers and linked to the characteristics of the product. If some advertisements pursue something new and different too much, lack of connotation, it will cause aesthetic fatigue and mental drowsiness in the audience.

Inherit and innovate Chinese and Western culture -- Some people think that creativity is about learning about Western culture in its entirety, that all Western elements are advanced and affirmed, and that all elements of Chinese tradition are outdated and negative. In fact, this is not the case, the development of a country's national culture in order to be invincible, we should have the courage to absorb, dare to inherit, good at blending. In China's modern graphic design, there are many art design masters make full use of the characteristics of traditional national graphics, into the modern design, creating a lot of outstanding works of art.

The purpose of advertising design is not only pure stimulation needs, its main task is to design the intention of the works and the audience's inspiration to achieve the best fit. As far as designers are concerned, only by constantly absorbing the culture of various industries and improving the quality of individuals, can we better grasp the creative ideas, so as to create perfect and excellent works!

Mobile InternetIn the age of marketing,Advertising for the enterprise's significance is becoming more and more obvious, advertising and enterprise or product image shaping is inextricable.Its role is concentrated in the following areas: 

The most basic function of advertising is to recognize the function. Through advertising, can help consumers understand and understand the trademarks of various goods, performance, use, use and maintenance methods, purchase location and purchase methods, prices and other content, so as to play a role in the transmission of information, communication of production and marketing.

        As the saying goes, good goods have to be advertised cleverly.But in real life, there are some enterprises on the role of advertising is not very clear, think that advertising costs a lot, not worth the loss. Practice has proved that advertising is one of the fastest, most economical and most effective means to convey economic information. Good products with the help of modern scientific means of advertising, its role is not known to be much higher than the human capacity.

       A good advertisement can act as an inducement of consumer interest and feelings, arouse the consumer's desire to buy the goods, until it promotes the consumer's purchase action。

There was an example of a national tobacco company sending a salesman to the Gulf tourist area to promote the company's "crown" cigarettes, but the region's cigarette market has been occupied by other companies' brands, the salesman struggled, by chance inspired by the "no smoking" brand, he made a number of large billboards, billboards with the word "no smoking" written on the billboard, and added a line under it: "The crown card" is no exception. As a result, tourists were greatly interested, competing to buy "Crown" cigarettes, opening up sales for the company.

Large-scale advertising is an important competitive strategy for enterprises.When a new commodity is listed, if consumers do not understand its name, purpose, place of purchase, purchase method, it is difficult to open up the market, especially in the fierce competition in the market, product replacement greatly accelerated, enterprises through large-scale advertising, can make consumers attractive to the enterprise's products, which is very beneficial for enterprises to open up the market.

Improving the visibility of commodities is one of the important contents of enterprise competition, and advertising is an indispensable weapon to improve the visibility of commodities.Savvy entrepreneurs are always good at using advertising to enhance the "reputation" of enterprises and products, thereby raising the "value" to promote competition and open up markets.      

       Modern production categories are numerous, new products are emerging, and scattered sales, it is difficult for people to buy what they need in time, andAdvertising through the introduction of commodity knowledge, can play a role in guiding consumption.

        Some product consumers do not know much about the performance and structure of the product after they buy it. As a result, problems often occur with regard to use and maintenance. Through advertising the introduction of product knowledge, but also to better guide consumers to do a good job of product repair and maintenance work, thereby extending the use of the product time.

       Good advertising is actually a fine work of art,Not only to introduce goods to people truthfully and concretely, but also to let people through the image of the work of observation, appreciation, cause a wealth of life associations, establish a new concept of consumption, increase the enjoyment of spiritual beauty, and in the art of the subtle, the desire to buy.

        Good advertising can also help consumers to establish a correct moral outlook, outlook on life, cultivate people's spiritual civilization, and give consumers scientific and technological knowledge, cultivate people's sentiment.