According to a study by eMarketer, 96% of social media marketers think Facebook is the most effective social media advertising platform.

Over the past few years, social media advertising has developed into a very popular marketing channel. Because it's one of the most effective paid advertising channels, it helps you get new leads and turn them into paid customers.

Facebook ads apply to both B2C and B2B companies, and there are many success stories that show that marketing results have increased more than fivefold after advertising on Facebook.

Don't think it's too late to advertise on Facebook right now, because new Facebook users and ad opportunities are growing.

Over the past two years, social media advertising budgets have doubled globally, from $16 billion in 2014 to $31 billion in 2016.

Advertising on Facebook doesn't require you to be a Fortune 500 company or have a million-dollar budget, and a few hundred dollars is enough for you to do it for a while.

The best thing is that you can advertise very easily, and when you spend $10, you can see the initial results. You can even set a price of $0.10 to $0.30 per click to take users to your target page, depending, of course, on where your ads appear. (The public number replies backstage.)FB2017, get the 2017 Facebook ad cost report)

Maybe that's why 65 million businesses are using Facebook pages and there are more than 5 million business profiles on Instagram. If they can do it, so can you!

Managing Facebook ads is much easier than Google AdWords. Plus, before you set up your first campaign, you don't really have to spend much time understanding Facebook ads.

After completing this guide, you'll create your first successful Facebook campaign.

Users of the Facebook platform spend 50 minutes a day on Facebook, Instagram and Messenger. That's more than any other social media network. With Facebook ads, you'll have access to every user.

Facebook's target audience can also be customized to target users based on their interests, demographics, location, actions on the site, participation in apps, and more.

This makes Facebook the best ad network to create a precise target audience with a high RETURN on investment.

As Facebook continues to add new ad locations, including video and instant article ads, there are countless opportunities to create beautiful ad formats.

We'll explore all Facebook ad types in Section 4 of this guide. Here's an example of a Facebook News Feed ad

In addition to Facebook ad types, you can customize every element of your Facebook campaign:Advertising goals,Target audience, budget。

These options make Facebook the most customizable ad network, allowing you to create the ad campaigns you want.

In 2017 alone, Facebook has added many new features that are hard to calculate: Newsday, Instagram Stories, Live Video Updates, Improved Ad Reporting...

In addition to all these Facebook updates, advertisers have more and more tools and strategies to reach their target audience.

Anyone can easily create this video ad:

So far, Facebook has updated an average of six products per month, which means there will be more than 70 updated features per year. No other ad network can keep up with this!

The sooner you learn to advertise on Facebook, the sooner you can realize the full potential of social media advertising.

As a beginner, the best way to start learning about Facebook ads is to set up a Business Manager account on business management platform Facebook Business Manager and create your first campaign.

That's why we created this guide!

In the Internet, time is the biggest cost!The sooner you learn to advertise on Facebook, the sooner you can reach the potential of social media advertising!

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