Business partners who operate in Party B or Party A must be no strangers to what new products need to do on Google accounts. A new product online, someone will need to cooperate with the product to do the corresponding account opening and other preparations, in general, the optimizer to hand is a fully prepared account, directly start advertising on it. However, as an optimizer, sometimes responsible for the product is relatively new, no other colleagues to open an account, or found that the new account cast data is not the need to find the reason, it is necessary to understand the entire account before the preparation.

Since it's new, the first is the need to open Google's advertising account, find an agent or apply online, the process is not complicated. Let's focus on what needs to be done after opening an account.

Similar to Facebook's BM account function, the difference is that Facebook's BM account is divided into APP, Page, Ad account and other sections to manage different products and accounts, while Google's MCC account is through the MCC account tree structure to allow customers to customize the management framework. 

Generally after a new MCC is created, there can be many advertising accounts under the MCC, which can be managed uniformly for different advertising accounts at the MCC level, and this MCC can also associate other MCC accounts on the top. In other words, a MCC can be associated with multiple MCC accounts, not only for account management, but also to build different MCC frameworks for classification and management for different purposes.

As for building a few MCCs or how to classify management, it needs to be decided according to individual needs and different circumstances of the company. For example, for Party B optimizers, MCC A is the MCC that individuals are responsible for managing all of Google's launches, MCC B, C, D is the management of accounts in different products, MCC A may also have a team-level MCC for higher levels of management. For Party A optimizers, the company may have a company-level MCC is the highest, there will be sub-product MCC, the product will also be based on the company's different needs for different differentiation and planning.

Google's advertising platform solves the customer's association problem very well, only needs to produce Link ID at the product level MCC, and provide it to a third party to complete the whole association.

Set up conversions Go to the Conversion Settings page in the upper right corner of the MCC at the product management level that needs to be set up.

Set up the required conversion data according to the page prompts, where the most basic conversion data is the installation data, which must be set up before launch. The docking method can be Firebase, Google Store or a third party. Firebase and third-party docking methods need to be in the product docking the corresponding SDK in order to convert the settings. 

With Link ID in place, we can see the corresponding ad data on third-party platforms, while helping us provide more conversion events to the ad platform, and set up conversions to see the corresponding conversion data on the advertising platform, such as installation, so that we can adjust and optimize account data in real time.

More understanding of the pre-preparation of the advertising account will not only help us solve some of the daily problems encountered, but also let us have an updated understanding of the media platform.