(Company) Apple's Delay of Privacy Requirements / Apple delays the execution of the iOS 14 ATT framework.

Apple had earlier announced a delay in the implementation of the AppTracking Transparency (ATT) framework until early 2021. Facebook advertisers can maintain current ad serving practices on iOS 14. However, we recommend that advertisers update the SDK according to the following guidelines and confirm with performance measurement partners the specific requirements for app ad serving on iOS 14:

1. Update to the latest version of facebook SDK (which will be released in the coming weeks), although this is not a prerequisite for running ads on iOS 14, but it ensures that advertisers can keep up-to-date with the features of the SDK; 

2. Update to the latest version of theUdience Network SDK (released in October), although this is not a prerequisite for running ads on iOS 14, but it ensures that advertisers can keep the SDK up to date; 

3. Confirm the requirements for app ad serving specifically on iOS 14 with performance measurement partners.

(INTEGRITY) . . . ECOMMERCE/ ACE Enforcement /Home page to rate the implementation of the new policy.

Facebook uses a wide variety of messages, including buying experience research, to give all metrics a 0-5 rating, and from September 29th it will launch a new measurement mechanism to take into account the time the fan page was created.

For advertisers who have been running ad fan pages for more than a year (the same mechanism as in the past) a. If your page scores are in the middle of 1-2, you'll get a penalty for reduced ad serving. b. If your page rating drops below 1 point, Facebook will block your ads.

For advertisers who have been running ad fan pages for less than a year (this major adjustment) a. If your page score drops below 2 points, Facebook will block your ad serving. 

Reference post link: https://work.workplace.com/groups/615889592599017/permalink/762255654629076/ 

User Experience Improvement White Paper: https://work.workplace.com/groups/508401636436363/permalink/654058135204045/

(INTEGRITY) Account Share and BM Restriction/Ad Account Sharing add new restrictions.

From October 12th, Facebook will begin adding new restrictions on ad account sharing for Chinese merchants, an update that will require all Business Manager accounts to be tied to a corporate entity in order to qualify for ad account sharing - that is, to share ad accounts with agents, or to share ad accounts with other entities, ad resellers, and so on.

How does Facebook attribute BM to different advertisers?

• If all ad accounts in BM belong to the same advertiser: We bind direct BM to that advertiser. 

• If BM contacts an ad account that exceeds one advertiser: We classify BM as the most expensive advertiser based on the ad spend over time.

• Other customers: There are no BM bindings. 

• For new ad subjects, Facebook automatically binds BM to advertisers who share their ad accounts for the first time.

[BRAND SAFETY] Expanded Brand Safety Controls for In-Stream :品牌安全控件

Facebook provides brand security controls to prevent your ads from running with specific types of content in Audience Network, Facebook as a text, and Facebook video slots. Brand security controls are currently available with new feature updates:

1. Content blocking: From September 21st, advertisers of video slots will be able to block video content levels. Topics that can be blocked include news, politics, games, religion and spiritual content;

2. Video Publisher Filter List: From September 15th, advertisers of video interstages can select video content publishers to run ads;

3. Content Release Report: Give advertisers a clearer idea of how they're running ads.

4. Related links: https://www.facebook.com/business/help/1926878614264962?id=1769156093197771.

From September 14th, a new climate change information center has been added to Facebook to combat climate issues such as climate change.

(MESSAGING) Tweets on Facebook's mobile app can add to WhatsApp's call to action;

The target fee bidding feature has been removed and campaign using the bidding strategy has been suspended.

In order to guarantee the 2020 U.S. election, any social, election and political advertising in the United States will be banned between October 27 and November 3, Pacific time.

Product Update: Facebook AAA product available worldwide today (9/14).

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