Google Text Ad Extensions (III)
On desktop and mobile devices, additional price information appears under text ads, providing more space for users to detail the products or services your business offers. Additional price information is displayed as a maximum set. 8 cards, users can view different options and prices. Users can access the items they are interested in directly on the site through your price menu.
There are several reasons to consider adding additional price information to your ad:
Additional price information is easy to use:
The cost-per-click for additional price information is the same as the cost-per-click for the title or display URL of the ad in which it is located. You will only be charged for clicking on additional price information if the user clicks on any additional price information item. However, if the user clicks the Move drop-down menu for the purpose of expanding the rotation presentation, there is no charge.
Additional price information gives users more opportunities to click on your ad, but for each ad impression, only two clicks are required.Cost. In addition, if a user quickly clicks on more than one link while browsing an ad, they'll think of it as.Repeated or invalid clicks., so you'll only be charged for the first click.
Google Text Ad Extensions (I)
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