Data released by Amazon last week showed overall sales rose 20 percent in the first half of the year from a year earlier, $1 billion higher than market expectations, but profits were only as good as the market expected. Bezos, as Amazon's founder and CEO, announced that Amazon's profit decline was the same as Bezos's commitment to the market 22 years ago: Amazon will continue to invest in tomorrow, which is now "the same day that Prime members are deployed across the United States."

Bezos believes that this year's holiday season, Amazon's killer is "same-day delivery" or "24-hour delivery", and that he will do as much as possible to make Prime members completely free。 If so, Amazon will use this as an overwhelming advantage to absorb most of the online shopping orders from consumers across the Country this holiday season!

In this regard, Vera.com believes that Amazon should not let consumers bear the cost of 24 hours or same-day delivery, and the real related costs will be borne by third-party sellers, andAmazon's FBA fee growth in the second half of the year is almost unseeded。

We have to say that Amazon is constantly opening up the U.S. end-consumer market to Chinese suppliers that was previously almost untouchable. Because in the past, alibaba has been unable to really show its products to end-consumers on a massive scale, but Amazon has done so through its nearly 100 million viscous Prime members around the world. Just last week, Amazon announced it would open its TV advertising space to third-party sellers. Unlike in-site ads on Amazon, Amazon is now commissioning TradeDesk, a third-party media advertising platform in the United States, to screen advertisers and ensure the quality of their ads.

From this we can see that Amazon TV's gold advertising space was outsourced to TradeDesk after a multi-pity review. If you prefer, you can also visit www.thetradedesk.com for more information. But the network reminds everyone that now Tradedesk's advertising is expensive, we can consider whether to run according to their own actual situation.

The big data mentioned above is the main reason for the official U.S. government antitrust investigation against Amazon. Last week, Treasury Secretary Steven Terner Mnuchin said on CNBC News that Amazon as an e-commerce platform is destroying the entire U欽.S. offline retail industry, and more revealed in the report that Amazon is destroying third-party sellers through big data.

Let's not say how much impact this antitrust investigation will eventually have on Amazon, howeverIt is important to realize that mastering every consumer's complete shopping data is an important means of operating cross-border e-commerce sellers today.

However, getting data on Amazon can be difficult, starting with Amazon's complete confidentiality of customers' mailboxes and the threat of a seal that prohibits anyone from contacting consumers directly. At the same time, Amazon offers virtually no data analytics and forecasting capabilities similar to Google Trend and Facebook's Audiance Insight. At the same time, while Amazon recently launched a data analytics feature that can target different consumer groups, advertising and re-marketing specific groups of people is almost impossible to achieve from within Amazon.com.

Because Amazon is too tight on data blocking, and because third-party consumers are unable to operate with true precision through data analytics, it often creates a range of operational risks. Because of this, Shopify as today's most fully functional all-network marketing platform has been more and more sellers recognized. Since the end of 2017, amazon's new sellers are slowing, while Shopify's number of accounts is soaring. With Shopify, you can integrate all the traffic from standallomp, search, social, email, SMS, and more into The Backstage of Shopify, and continuously re-market and convert orders through Google, Facebook, MailChimp, and Klaviyo while fully monitoring customer behavior.

On Friday (July 26), Shopify and Google officials went to the vera training site to train and share vera staff throughout the day, while Shopify invited a small number of independent web users to become the first sellers in China to enjoy Shopify distribution, and Google teamed up with Vera.com to conduct an invitation-based small-scale sharing of vera operators, and will help you increase sales of independent stations faster from now on.

At the same time, after we trained you in Facebook ads in June,There have been more and more vera network vera (cross-border e-commerce sellers of vera network services) feedback has been an immediate effect.

Vera.com believes Amazon will continue to have an absolute advantage for the next 2-3 years, but its growth is likely to fail to meet the growth needs of existing sellers with monthly sales of more than $300,000. Whether balancing risk or seeking new breakthroughs off-site, Vera.com will try to help them get a better start from Shopify, Google and Facebook as they continue to boost Amazon sales!