YouTube is the video site of choice for the vast majority of gamers, accounting for 71% of the total. Second-ranked Facebook accounts for 18% (Source: Overseas Player Media Usage Behavior Research, 2014 Google/GFK). In.YouTube, game video isThe second largest category of videos on the YouTube platform.

Minecraft, the hottest game in the worldYouTube has 50 billion views; Rovio Mobile's thinnest official channel, 1.7 billion views; PewDiePie, the most-watched personal channel, with 7.3 billion views and 33 million subscribers... Driven by this data,How do video ads run on YouTube?Ms. Zhu Wei in 2015GoogleTai Chi Panda in Taiwan at the China Mobile Games SummitYouTube video promotion case.

When the first video was promoted, it was divided3Stages:

《Hero Conten, causing the market to be curious and catch early users. Cai Yilin endorsement of the game video, the first look is Cai Yilin very beautiful an action, leading everyone to wonder, "What is she doing."

《Hub ContentTo maintain user interest and attract users again. Describe the content of the game.《Hygiene ContentMaximize the primary user reputation marketing. Works only on users who are targeted by the game.Don't push to different users with the same content.

Let your video "stand up"

1、High-value initials5Seconds.

2、Simple and powerful video content.

3、Localization. Don't run different ads in different regions.

4、Diverse ways of performing. You do different things for your up-front, mid-, late, and different needs of the player.

5, comprehensiveShow.Appinformation and content. Many times, players prefer to know how to pass a certain level of the game and how others are playing. Sharing video recordings of games is a one-way approach. And it can be more innovative.

6、Allow time for action for the user. Cai Yilin's video finally appears2download button. Be sure to download the video for the customer after the videoAppOn the mobile side, these buttons can jump directly to the download interface.

7、 Settings can be directed toAPPthe link to .YouTubeYou can put a video on the front patch, you can add an imported oneBannerThere is no charge for sharing or how, and when you pass on video content, there is a video description below the video, where you can add an import link and the user downloads it here without paying.