Here are a few characteristic fast-shooting videos as examples

The girl on the far left takes a selfie with a quick shotBring your own stickers and face-changing filtersThese "little props" are easy to use and make the whole video more novel and fun.

The video in the middle uses another part of the Instagram family app – Boomerang。 Boomerang means swing darts, and by shooting a short action video, the app automatically generates continuous, recurring animations that are weird and fun.

The video on the far right uniquely adds one on the far rightEmoji avatarIt looks like a roller coaster running into a person's mouth.

Compared to the flow of information, the full-screen features of fast shooting make it easier for users to watch the content without being distracted. Data show that fast-shooting users have a high level of participation and commitment to video.

This shows that quickly shoot users and postsThe rate of interaction is high, the user's effective use time is also longer. This means that when we use fast-shooting to promote hand tours,Advertising message will be more fully communicatedAd engagement rates will also be higher.

Among the fast shoots that are most watched by users,One-third come from the merchant's home page。

Many businesses have also begun to use fast film for publicity, currently about 50%.Merchant home pageEvery month, a quick shot is released。

However, compared with the rapid growth of fast-shooting day active users, the number of fast-shooting published by merchants is significantly too small, fast-shooting in marketing potential has not yet been fully exploited. And now, it's a great opportunity to take advantage of Instagram's fast-shooting opportunities.

Those who preempted the opportunity, the first to use Instagram snaps for publicity, a lot of success, all aspects of KPIs have been greatly improved. Here are a few successful stories to share with you in hand-travel marketing.

That's right, Instagram Snap has now launched a new format for carnage ads, where merchants can display three taka or three media clips (photos or videos) in one ad.Each picture is displayed by default for 5 seconds，Each video can be played for up to 15 seconds。

Fast-shooting wheeled ads, like regular fast-shooting ads, can create a native fast-shooting experience, but also have the following advantages:

Two pictures that take you through Instagram's fast-shooting wheeled ads.

Source: Chek Game Out of the Sea Chiefs

It shouldn't be too late, hurry up and seize the opportunity to unlock the new skills of Instagram's fast-shooting ads and do more with less to market!