Instagram's european fashion market analysis, how to use creative advertising skills?
Product innovation, brand core competitiveness, and always with user demand and market trends closely linked. Facebook's well-known social app, Instagram, plays an important role in connecting users and markets, and has long been a favorite of the European fashion world. Users share fashion events in real time, get up close and personal with design big curry, and take part in fashion trends while leading the way in consumer demand across the market through Instagram. So what are the unique e-commerce development opportunities in Europe waiting for fashion sellers and marketers to explore?
Hundreds of millions of users get fashion news on Instagram
According to statistics, there are 800 million active Instagram accounts and 500 million daily active accounts, of which 80% of Instagram users follow commercial brands. In Germany, Spain, France, Italy and the UK, Instagram is the platform where the most users choose to explore fashion inspiration.
Among these countries, there is a group of members of the community who focus on fashion-related accounts, known as "fashion elites". They rely on Instagram to draw inspiration and explore and discover new trends. In one for More than half of the more than 6,000 people surveyed in six countries said they had been on Instagram in the past three months The platform has found new fashion inspiration. YOOX The social media commissioner said: "The era of 'reverse communication' of fashion has arrived, and more and more fashion trends are beginning to be led by the general public. They were first born on the 'street' before they gradually took to the stage. "
And with the popularity of the internet, social media and mobile devices, as well as the shortening of messaging channels, fashion followers can get the first time through platforms like Instagram to get the first look.
Instagram users "participate" in fashion week in real time to stimulate the desire to buy
People are always eager to follow their inner desires and enrich themselves by searching for the latest news, as are fashion lovers. In April 2017, there were more than one in the world each week, according to Instagram With 1.8 million users searching for fashion-related topics and hashtags, more than 360 million #fashion Instagram posts worldwide.
For global fashion week, some fashion lovers may not be able to be there, and Instagram is their "ticket." During Fashion Month, 64 million users were in The Instagram platform likes and posts comments, snaps and posts totaling 3.87 Billion. By providing fashion lovers with exclusive fashion information, Instagram will be able to attract this highly active and global audience to follow their brand stories, to the benefit of both consumers and businesses.
Fashion followers in Europe view Instagram feeds 35 times a day, with 51% of instagram's European fashion community German, Italian and Spanish users were more likely to focus on creative, inspiring fashion brands, with 60 per cent saying they would be affected by Instagram Instagram has shown a strong influence and drive on European fashion after buying a fashion that was not intended to be purchased before.
Instagram videos are a potential opportunity
Instagram is also growing at an impressive rate in video, with users watching videos on Instagram more than the same amount of time in June 2017 80%。 Daily video postings on the Instagram platform are growing more than four times a year. 61.6% of users watch Instagram ads Attention is focused on the image elements. Via Instagram Immersive ad formats and creative tools such as Fast Shot, Hyperlapse, Layout and Boomerang, Instagram offers a variety of creations and shares. More than 3 every day Hundreds of millions of users use Instagram snaps, 60% of the popular snaps come from merchants, which has played a huge role in the development of the fashion market.
Instagram inspires users to explore what they love and develop new networks, provide opportunities to interact with idols, and uncover new trends by uncovering behind-the-scenes tidbits.
How to cleverly use Instagram ad creative tips
In such an active market, what are the techniques to maximize the effectiveness of advertising?
1, rethink the playback environment
While it's important to create ad content that's suitable for both sound and mute playback, it's worth noting that more people turn on their voices while watching Instagram snaps than they do without silent playback.
2, clever use of time-bound effect
Because the posts shared to the dynamic will be permanently saved, the dynamic content created by the user should not only reflect the value and personality of the brand, but also stand the test of time. Instagram snaps capture the attention of audiences in a completely different way. It shows ad content for a limited time (photos last 5 seconds and videos play for 15 seconds).
3, for vertical screen mode design creativity
Mobile video is a powerful marketing tool, and many businesses are now taking into account users' habits of using mobile devices to research and produce vertical video content. Vertical Video Ads are especially suitable for displaying on your phone, filling the entire screen at maximum, without requiring viewers to actively position your phone.
4, according to the space design ideas
Square ideas aren't the only format Instagram can use. There are three formats to choose from when you post: square, landscape, or portrait. Instagram Ads support a variety of ad formats, such as Carousel Ads, which add up to 10 taka to tell a brand story.
Instagram Fast shot also provides full-screen space with a 9:16 aspect ratio for immersive ad content.
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