Instagram's online red-marketing nodding guide
Why do sea brands ask why they use Instagram? Why not use Facebook, Twitter, YouTube or any other social media platform? Are they just as effective at online red marketing? The truth is that while these other platforms are useful for online marketing campaigns, none of them can be compared to Instagram.
With 800 million monthly active users, Instagram is a great platform for marketers to reach their target audience. Although the user base is not as high as Facebook's, it is more engaged, allowing brands to express and hear their messages more effectively. A Qumently study even found that Instagram has the highest rate of interaction compared to all other mainstream Western social media platforms.
Another interesting fact is that 65% of the best-performing Instagram posts are featured. This explains how the platform's user base responds to sponsored posts. Fans don't seem to have a problem interacting with their posts promoting the product.
This may be why even NetHong itself likes the platform. In Hashoff's survey of 150,000 internet followers, 91.9 percent chose Instagram as their number one platform. Only 2.7 per cent of them chose Facebook as their favourite platform, while another 2.7 per cent chose YouTube.
In another blogovin survey of micro-networks, Instagram seems to be the favorite again. 59% of respondents said the platform was now the most effective platform for reaching target audiences across all mainstream Western social channels.
So if Instagram is an effective platform to work with Net-a-Go, it's a good idea to start using that platform for online red marketing campaigns. Following.Africa Logistics Technology Guide TeamGiving nods are some of the key points you should consider before you execute your campaign.
1 Set clear goals and key performance indicators
Before starting a marketing campaign, the sea-going brand marketing team must determine one thing - what do you expect from the campaign? Answering this question is critical because the answer will form the basis of the rest of your campaign.
What are your campaign goals? Do you want to increase your brand awareness? Do you want to promote your product? Do you want to attract more traffic? Or do you want to increase sales?
Whatever your ultimate goal, you need to clearly define it so that you can better understand how your campaign is conducted. For example, setting the right goals will help you understand campaign-related performance metrics. If your goal is to increase brand awareness, metrics such as reach, impressions, and engagement are important to you.
That said, you should also see how competitors measure the results of their campaigns. This will help you better understand which metrics you should consider using.
Africa Logistics Technology Guide TeamIn our experience, participation (Engagementis the most common measure of influencer's marketing performance. Clicks (Clicks）, impressions (impressions）, conversions (conversions）, coverage (reach）and product sales (product sales）It is also an important indicator.
2. Look for the ideal net red
After you've identified the goals and KPIs you need to get from your campaign, you can begin the process of determining the ideal net-red.
Who will affect your audience? Who creates content related to your brand, industry, or product? Who can help you achieve your campaign goals?
When determining the ideal net red,Africa Logistics Technology Guide TeamIt is recommended that the following points be taken into account:
Likki Market - Consider their lily market or area of expertise. What topics do they usually cover? This is critical to maintaining authenticity and creating promotional content that does not deviate from its usual theme.
Touch rate (- Consider the scope of influence of the ideal influencer based on your goals. If you want to increase brand awareness, then the relevant top-level net red will be a good choice. If you want to engage customers and start a conversation around the product, look for the relevant micro-red.
Sound - Have a clear idea of the sound that the ideal net red should have. Do you want them to be more serious and professional? Or do you want them to be casual and friendly? Maybe you'd like to work with Net-a-Go with a sense of humor? Consider all of these factors according to the wishes of your target audience.
Engagement - Even if you choose to work with top-level net-a-shirts, make sure they can still drive a lot of engagement. You should clearly define the minimum average participation rate that net red should maintain. Use tools like Instagram Money Calculator to find out the average engagement rate of potential influencers.
Once you're using these key points to define the ideal influencer, you can start searching the campaign's net red. Or you can work with a number of professional MCN agencies to help you complete these professional and responsible communications. For example, for brands that go to Africa, talk to the team of the African Logistics Technology Guide, who will recommend the African region's net reds that match your brand's characteristics as you request.
3 Decide on a framework for cooperation
After deciding which Net-a-Go partners to work with, you need to discuss how to work with them. This will ensure that both parties in the campaign can proceed smoothly.
Here's howAfrica Logistics Technology Guide TeamSummary provided to the new sea brand should negotiate with Net-a-Go some factors:
Campaign Schedules - Ensure that you communicate clearly with influencers about deadlines and ad campaign schedules. Otherwise, you may have to follow up repeatedly in case they fail to complete the task on time.
Content production - You should also agree on what you want influencers to produce for your campaign. What do you want them to offer? Do you want to mention your product and brand in your Instagram picture? Do you want them to tell a story, not just mention your brand? Maybe you want them to promote your product through videos and Instagram stories. Whatever your expectations, you should be clearly informed in advance. You should also discuss the amount of content required for the content, such as the length of the video, and so on.
Right to use content - Another critical consideration is the right to use content after a marketing campaign. If you plan to reuse online red content in the form of social media ads, website recommendations, etc., it's important to claim full access to the content while the influencer retains ownership.
Pay - There's also the issue of pay, which many brands and marketers don't think about before starting their Instagram influencer campaigns. Would you pay them a fixed amount by post? Or are you willing to pay them based on their performance? While some micro-net reds may agree to promote your product in exchange for free products, avoid taking it for granted. Always be prepared to pay when working with Net-a-Go.
These are essential elements and techniques to help you successfully execute your first online marketing campaign on Instagram. As you can see, the process involves a lot of things, but in the long run, all of this pays off.
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