Ads on Instagram, like other forms of advertising, are not independent of business. The first ads should be in line with the advertiser's brand strategy and marketing strategy. In 2013, for example, Mercedes-Benz launched a picture marketing campaign on Instagram under the theme "Invincible New CIA" to attract potential buyers.

Because companies on Instagram serve ads that are similar to the images they share, ads on Instagram are more acceptable to users than rigid "persuadable" ads. At the same time, because of the entertainment nature of the Instagram platform itself, it is easier for audiences to embrace image content relevant to their lives while enjoying beautiful images. For example, clothing, beauty, food, scenery are closely related to the audience. Dunkin' Donuts, the world's largest coffee and baked goods chain, showed how "coffee and dessert" makes life colorful with a video on Instagram.

Keywords help people find ads more easily when they search, and strengthen their search efforts. Instagram launched a new feature on June 1st for business users, which is to target users. Instagram can push related ads based on user's likes and characteristics. Keywords are the main way for advertisers to link with users.

Business users can analyze data in detail, including how many people viewed the ad, how much traffic the ad sends to the official website, and what features and shortcomings the ad has compared to other ads.

Predict the revenue of related ads before they run. Such as views, audience characteristics, whether there is feedback, how effective and so on. To simplify the forecasting process, advertisers often use A/B segmentation tests to predict advertising effectiveness. Test previously more popular ads and new ads to optimize new ads. Re-use big data to refresh their campaigns and continuously improve the quality of new ads. Because Instagram users are 18-34 years old, the concentration of user groups facilitates advertisers' forecasts of ad revenue.

Facebook announced in February 2016 that Instagram had attracted more than 200,000 advertisers, about 75 percent of them from non-U.S. markets. By comparison, Twitter, which began selling ads five years ago, now has 130,000 advertisers and 320 million users.

On June 10, Comcast's Strata released a survey that showed that advertising companies were using Instagram more frequently than Twitter for the first time when it launched their social media advertising campaigns.

Instagram Q2 generated $600 million in ad revenue at its second-quarter 2015 earnings meeting, and is expected to generate $3.2 billion in ad revenue this year and $5.3 billion in 2017.