For brands and retailers, it is very important to choose the right social marketing platform, which determines whether brand marketing can let the audience see, whether the purpose of brand promotion can be achieved, and whether the product conversion rate can eventually be improved.

While there are many social platforms, each platform has its own characteristics, such as data in recent years showing that Facebook's growth of younger users has slowed, so if your product is aimed at a younger audience, the platform's marketing performance will be discounted, while Pinterest, the waterfall image display platform, is more popular with female users, so if you're a female accessory, the platform is the first choice. So what brand is It Better for Instagram, which is currently growing?

Instagram is a social platform for teenagers

Instagram is catching up with Facebook to become the second-largest social media platform in the U.S., with up to 52 percent of U.S. teens using it, according to a new report from the Pew Research Center.

In addition, the Instagram user base, female users than male users slightly higher, 61% and 44% respectively in the 13-18 years old, it can be said that Instagram is the world of young users.

Instagram users are keen on online shopping

Instagram's youth user base is mostly from wealthy families, according to Ewan.com, and there was a time when people joked that Instagram was a place where the second generation of rich people were rich, which in one way reflected the purchasing power of Instagram users. At the same time, they will also be published on the platform of product information will be shared, commented on or liked, invisibly forming a shopping driving force. Brands are also seeing the potential of Instagram users as a key marketing platform.

Instagram continues to launch advertising features to power the e-commerce market

Instagram is becoming increasingly popular with advertisers, with the launch of a new service called Carousel Ads that allows advertisers to place multiple images where only one photo was originally displayed. And if a user sees a photo interested in the product, they can also click "learn more" below the photo to link to the product-related page.

Instagram doesn't have a "buy" button, but rather makes it easier for buyers to link to online checkout pages. Such an approach, on the contrary, let users of the platform's commercial model is more accepted, while brands can see the effectiveness of the platform's advertising investment, so for the vast number of advertisers and brands, especially for consumer groups of products, Instagram is becoming more and more popular.

(Editing by Ewan Serry)

Source: Essien Original

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